Roborock

roborock.com · Beijinglu, China

Roborock designs, manufactures, and sells smart robotic vacuum cleaners and floor-mopping devices for residential use, combining LiDAR navigation, mapping, and app-based controls to automate home cleaning. The company distributes its products globally through e-commerce channels, retail partners, and direct online sales. It generates revenue from hardware sales and related accessories and consumables.

Revenue
$900.0M
Employees
1,500
Founded
2014
Headquarters
Beijinglu, China

What 11 Arbolus experts think of Roborock

NPS averages 8.4 across all respondents, with a strong skew towards scores of 9 and 10 from both users and influencers in high-spend, long-term client segments. Renewal intent is unanimous among respondents who disclosed, and over 70% of customers are in the late (more than one year) implementation stage. The main themes from quantitative data highlight high satisfaction, retention, and continued deployment at scale.Overall Customer Sentiment: Positive

Who reviewed Roborock

Total customers 11 10 current · 1 former
Reviews growth +11 in six months
Seniority of respondents
  • C-Suite 45% (5)
  • Director 45% (5)
  • Manager 9% (1)
Generalist Leader Director NPS 7
Operations Partner C-Suite NPS 10
Executive C-Suite NPS 9 Will renew

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Sentiment

63 Net Promoter Score, from 11 scored reviews
  • Promoters 7
  • Passives 4
  • Detractors 0

Cumulative NPS by month

-1 over 3 months
  • May 9
  • Jun 8
  • Aug 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 63 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 2
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 2 answers
  • 8.5/10 Average score from customers who will renew

For people who use Roborock

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