SITA

sita.aero · Switzerland

SITA is an air transport industry IT and communications provider that develops and operates software, network, and data solutions for airlines, airports, ground handlers, and border agencies worldwide. Its portfolio includes passenger processing, baggage management, airport operations, border management, and aircraft connectivity services delivered on a managed, often transaction-based model. The company generates revenue through long-term technology and managed services contracts with aviation and government customers.

  • Aviation & Aerospace Software
  • IT Consulting & Implementation
  • Managed IT & Cloud Services
Revenue
$1.6B
Employees
4,800
Founded
1949
Headquarters
Switzerland

What 17 Arbolus experts think of SITA

NPS distribution is strongly positive with 71% of responses being 8 or above. Renewal intent is high, especially among high spenders; almost all Influencers intend to renew, with the exception of one. Most customers are at an established usage stage, with only one respondent in pilot. Key themes include satisfaction with integration and operational reliability.Overall Customer Sentiment: Positive

Who reviewed SITA

Total customers 17 15 current · 2 former
Reviews growth +11 in six months
Seniority of respondents
  • C-Suite 59% (10)
  • Director 24% (4)
  • Manager 18% (3)
Operations Manager Director NPS 9 Will renew
Executive C-Suite NPS 10 Undecided
Operations Leader Director NPS 6 Will renew

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Sentiment

41 Net Promoter Score, from 17 scored reviews
  • Promoters 9
  • Passives 6
  • Detractors 2

Cumulative NPS by month

-1 over 6 months
  • Jan 9
  • Feb 8
  • Apr 9
  • Jun 9
  • Jul 8
  • Aug 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 38 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 75%
  • Will renew 9
  • Undecided 2
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 71% 7 answers
  • Director 100% 4 answers
  • Manager 0% 1 answer
  • 8.2/10 Average score from customers who will renew
  • 8.5/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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