Smurfit Kappa
Smurfit Kappa is a global manufacturer of paper-based packaging, producing containerboard, corrugated packaging, and bag-in-box and other specialty paper solutions for consumer goods, industrial, and e‑commerce customers. The company operates integrated paper mills and converting plants, selling packaging products and related services primarily to FMCG, retail, and industrial brands across Europe and the Americas. It generates revenue by designing, manufacturing, and supplying customized sustainable packaging and paper products under long-term and transactional supply agreements.
- Revenue
- $12.0B
- Employees
- 48,000
- Founded
- 1934
- Headquarters
- Dublin, Ireland
What 13 Arbolus experts think of Smurfit Kappa
NPS scores among respondents range from 2 to 10, with the majority in the 7–10 range, indicating generally favorable sentiment. The highest spend respondent reports a strong likelihood to renew. Most experts are at mature stages of implementation (primarily >1 year), while a minority are at offboarding or pilot stages. Key positive feedback centers on supply reliability, sustainability, and network scale. Negative themes include limited agility for small, custom runs and higher MOQs impacting smaller buyers.Overall Customer Sentiment: Positive
Who reviewed Smurfit Kappa
- C-Suite 54% (7)
- Director 31% (4)
- Manager 15% (2)
Employer names and spend open in the full report, along with the other 10 customers.
Everything 13 customers told us about Smurfit Kappa.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
0 Net Promoter Score, from 13 scored reviews- Promoters 3
- Passives 7
- Detractors 3
Cumulative NPS by month
-1 over 5 months- Jul 8
- Jan 7
- Feb 7
- Jun 7
- Jul 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 0 across 1 companies.
Praised
- Supply Continuity and Reliability
- Sustainability and Circular Design
- Advanced Engineering and Analytics
- Eco-Friendly Innovation Expansion
Criticised
- Failure to Maintain Cost Competitiveness
- Innovation Gaps
- Operational Disruptions
- Cost Dynamics for Small Orders
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 0% 1 answer
- 100% 1 answer
- 8/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
Report
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