SoundCloud

soundcloud.com · Berlin Treptow, Germany

SoundCloud operates a global online audio streaming platform that enables creators to upload, share, and monetize music and podcasts, and allows listeners to discover and stream tracks across web and mobile apps. The company generates revenue through advertising, listener subscriptions, and creator-focused paid plans and services. It serves independent artists, labels, and audio creators as well as consumers and brands seeking music and audio content.

  • Content & Digital Asset Management
  • Marketing Analytics & Attribution
Revenue
$300.0M
Employees
500
Founded
2007
Headquarters
Berlin Treptow, Germany

What 5 Arbolus experts think of SoundCloud

SoundCloud’s NPS scores range from 4 to 10, reflecting a generally positive but varied perception. Most experts report multi-year adoption and a willingness to renew when unique content and discovery features are valued. Key positive feedback highlights the catalogue’s depth, while major drawbacks are inconsistent audio and metadata quality and suboptimal search and personalization. Users who prioritize niche or emergent artists express higher satisfaction.Overall Customer Sentiment: Positive

Who reviewed SoundCloud

Total customers 5 4 current · 1 former
Reviews growth +3 in six months
Seniority of respondents
  • C-Suite 80% (4)
  • Manager 20% (1)
Strategy Leader C-Suite NPS 8
Strategy Partner Manager NPS 10
Not specified C-Suite NPS 6

Employer names and spend open in the full report, along with the other 2 customers.

Everything 5 customers told us about SoundCloud.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-20 Net Promoter Score, from 5 scored reviews
  • Promoters 1
  • Passives 2
  • Detractors 2

Cumulative NPS by month

+1 over 5 months
  • Jan 6
  • Mar 5
  • Jun 6
  • Jul 7
  • Sep 7

Net Promoter Score across 1 reviews, accumulated up to each month. Category median -20 across 1 companies.

Praised

  • AI-Powered Personalization
  • Enhanced Metadata and Search
  • Integrating Mainstream and Niche Content
  • Unique Catalog for Niche Discovery

Criticised

  • Creator Ecosystem Substitutes
  • AI-Driven Discovery on Competing Platforms
  • Emerging Competitors with Better Usability
  • Lack of Mainstream Catalogue Organization

What customers say

Unique Catalog for Niche Discovery
“I would recommend SoundCloud for its unique catalogue and strong discovery experience, mainly for independent artists and content unavailable on mainstream platforms.”
Active Creator Community
“SoundCloud’s creator community is its biggest advantage when it comes to finding emerging artists and niche genres.”
Breadth of Remixes and DJ Sets
“For DJ sets and longer-form mixes, SoundCloud has a wider selection than conventional streaming services.”

Renewal intent

Plan to renew 100%
  • Will renew 1
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • 8/10 Average score from customers who will renew

Report

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