Spotify
Spotify is a global audio streaming service that provides on-demand access to music, podcasts, and other audio content through subscription and ad-supported plans. It serves consumers worldwide via mobile, desktop, web, and connected devices, and generates revenue primarily from paid premium subscriptions and advertising sold against its free tier. The company also offers tools and analytics for artists, labels, and creators to distribute and monetize their content on the platform.
- Revenue
- $14.0B
- Employees
- 9,500
- Founded
- 2006
- Headquarters
- Stockholm, Sweden
What 150 Arbolus experts think of Spotify
Sentiment is broadly positive: NPS scores skew high and most explicit renewal responses are affirmative, supported by strong everyday usefulness; concerns center on repetitive discovery, pricing, and ad measurement.
Who reviewed Spotify
- C-Suite 49% (74)
- Director 21% (32)
- Manager 30% (45)
Employer names and spend open once the report publishes.
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Sentiment
57 Net Promoter Score, from 150 scored reviews- Promoters 98
- Passives 40
- Detractors 12
Cumulative NPS by month
+1 over 6 months- May 8
- Jun 9
- Jul 9
- Aug 9
- Sep 9
- Oct 9
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 51 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 85%Plan to renew, by seniority
- 81% 21 answers
- 88% 8 answers
- 100% 3 answers
- 100% 2 answers
- 8.6/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by Spotify customers
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Spotify
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