Starbucks
Starbucks is a global coffeehouse and roastery chain that operates and licenses retail stores selling coffee beverages, food, and related products to consumers. It also sells branded coffee, tea, and ready-to-drink products through grocery, foodservice, and other channels. The company generates revenue primarily from company-operated stores, licensed stores, and consumer packaged goods sales.
- Revenue
- $36.0B
- Employees
- 380,000
- Founded
- 1971
- Headquarters
- Seattle, United States of America
What 15 Arbolus experts think of Starbucks
NPS scores are skewed positively, with three scores of 10, two of 9, and several in the 7-8 range; only a minority are below 6. High spenders and long-term users show the highest NPS and strong intent to renew. Two users in offboarding or pilot stages scored 5-6 and expressed uncertainty or intention not to renew, indicating possible friction in early stage adoption. Most users report being more than one year into implementation, contributing to overall positive sentiment.Overall Customer Sentiment: Positive
Who reviewed Starbucks
- C-Suite 77% (12)
- Director 23% (3)
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Sentiment
6 Net Promoter Score, from 15 scored reviews- Promoters 5
- Passives 6
- Detractors 4
Cumulative NPS by month
+1 over 6 months- Mar 7
- Apr 7
- May 7
- Jun 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 16 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 50% 4 answers
- 100% 1 answer
- 9/10 Average score from customers who will renew
- 5/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by Starbucks customers
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For people who use Starbucks
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