Substack

substack.com · San Francisco, United States of America

Substack operates an online publishing platform that enables writers, journalists, and creators to launch and monetize email newsletters and subscription-based publications. The company provides tools for publishing, audience management, payments, and analytics, generating revenue primarily by taking a percentage of subscription fees processed through its platform.

  • E-commerce Platforms & Storefronts
  • Payment Processing
Revenue
$25.0M
Employees
150
Founded
2017
Headquarters
San Francisco, United States of America

What 13 Arbolus experts think of Substack

NPS scores are weighted toward high satisfaction: 3 responses with NPS 10, 2 responses with NPS 9, and only 2 responses with NPS 5. Renewal intent is high among paying customers, all of whom indicate intent to renew. The majority of users have been on the platform for more than one year, indicating strong stickiness. Neutral sentiments are found among new and pilot-stage users. Key themes include long-term satisfaction, particularly among Influencers and paid users.Overall Customer Sentiment: Positive

Who reviewed Substack

Total customers 13 12 current · 1 former
Reviews growth +10 in six months
Seniority of respondents
  • C-Suite 92% (12)
  • Manager 8% (1)
Not specified C-Suite NPS 8
Revenue Leader C-Suite NPS 9
Founder C-Suite NPS 10 Undecided

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Sentiment

30 Net Promoter Score, from 13 scored reviews
  • Promoters 6
  • Passives 5
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • Dec 8
  • Feb 7
  • Apr 7
  • May 7
  • Jul 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 16 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 67%
  • Will renew 4
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 60% 5 answers
  • Manager 100% 1 answer
  • 8.5/10 Average score from customers who will renew
  • 8.5/10 Average score from undecided customers

Top alternatives

Most weighed by Substack customers

For people who use Substack

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