Synthite Industries Ltd

synthite.com · India

Synthite Industries is an Indian manufacturer of value-added spices, oleoresins, essential oils, and other plant-based extracts used as ingredients by food, beverage, fragrance, nutraceutical, and pharmaceutical companies worldwide. It operates multiple processing facilities to source, extract, and refine natural raw materials, selling primarily in bulk to industrial and institutional customers. The company generates revenue through the sale of these specialty ingredients and related contract processing services.

Revenue
$350.0M
Employees
2,500
Founded
1972
Headquarters
India

What 24 Arbolus experts think of Synthite Industries Ltd

Most experts report high NPS scores (8–10), especially among high spend and long-term users, reflecting trust in Synthite’s quality, supply reliability, and innovation. Neutral or slightly lower NPS comes from pilot-phase or less engaged customers. Renewal intent is strong among established accounts, though a minority are uncertain, typically early in implementation. Stickiness is high for those beyond one year, correlating with higher spend and integration depth. Key themes include premium pricing, technical and regulatory expertise, and some concerns around geographic concentration, pricing for commoditized products, and occasional flexibility gaps. Overall Customer Sentiment: Positive

Who reviewed Synthite Industries Ltd

Total customers 24 24 current · 0 former
Reviews growth +22 in six months
Seniority of respondents
  • C-Suite 83% (20)
  • Director 8% (2)
  • Manager 8% (2)
Strategy Leader C-Suite NPS 8 Will renew
Operations Manager C-Suite NPS 7
Revenue Leader C-Suite NPS 9 Undecided

Employer names and spend open in the full report, along with the other 21 customers.

Everything 24 customers told us about Synthite Industries Ltd.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

66 Net Promoter Score, from 24 scored reviews
  • Promoters 17
  • Passives 6
  • Detractors 1

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 8
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 66 across 1 companies.

Praised

  • Portfolio Breadth and Market Leadership
  • Technical Support and Compliance
  • Supply Chain Integration and Farmer Relationships
  • Growing Nutraceutical Demand

Criticised

  • Emergence of Cheaper Alternatives
  • Supply Chain and Climate Risk
  • Category Concentration Risk
  • Potential Competitive Tension

What customers say

Portfolio Breadth and Market Leadership
“I believe Synthite’s greatest strength is their vast portfolio and scale, enabling both niche and large-volume supply with consistent quality.”
Technical Support and Compliance
“I find their technical team highly capable, providing clear guidance on compliance, product claims, and responsive plant audit support.”
Supply Chain Integration and Farmer Relationships
“I value their deep connection to the Indian ecosystem and direct relationships with farmers, ensuring supply chain robustness for B2B customers.”

Renewal intent

Plan to renew 78%
  • Will renew 7
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 78% 9 answers
  • 9.1/10 Average score from customers who will renew
  • 9.5/10 Average score from undecided customers

Report

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