Toast

pos.toasttab.com · Boston, United States of America

Toast provides a cloud-based point-of-sale and restaurant management platform that helps restaurants manage ordering, payments, kitchen operations, and guest engagement. Its software and integrated hardware are sold primarily to full-service, quick-service, and fast-casual restaurants on a subscription and transaction-fee basis. The company also offers related services such as payroll, team management, and online ordering to increase restaurant efficiency and revenue.

  • Payment Processing
  • E-commerce Platforms & Storefronts
  • Restaurant POS & Operations
Revenue
$3.8B
Employees
5,000
Founded
2011
Headquarters
Boston, United States of America

What 46 Arbolus experts think of Toast

NPS scores are predominantly high with a concentration in the 8–10 range. 65% of respondents express clear intent to renew, while 30% are unsure and 5% plan to switch. Most are in the MoreThan1Year post-implementation stage, indicating mature usage and stickiness. Key sentiment drivers include ease of use, all-in-one capabilities, and strong customer support, offset for some by cost and desire for expanded AI or enterprise features.Overall Customer Sentiment: Positive

Who reviewed Toast

Total customers 46 39 current · 7 former
Reviews growth +12 in six months
Seniority of respondents
  • C-Suite 71% (33)
  • Director 24% (11)
  • Manager 4% (2)
Operations Manager C-Suite NPS 10
Revenue Manager C-Suite NPS 9 Will renew
Generalist Leader Director NPS 9 Will renew

Employer names and spend open in the full report, along with the other 43 customers.

Everything 46 customers told us about Toast.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

34 Net Promoter Score, from 46 scored reviews
  • Promoters 21
  • Passives 20
  • Detractors 5

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 23 across 5 companies.

Praised

  • AI-Assisted Employee and Sales Management
  • Enterprise Integration Improvements
  • AI-Powered Analytics Expansion
  • Scalable Unified Ecosystem

Criticised

  • Enterprise Feature Gaps
  • Limited AI and Predictive Features
  • High Upfront Costs
  • Competitive Pricing Pressures

What customers say

Scalable Unified Ecosystem
“I chose Toast for its unified ecosystem, which allowed us to consolidate POS, online ordering, loyalty, and payroll into one scalable platform across multiple locations.”
Mission-Critical Data and Insights
“I rely on real-time sales and operational analytics from Toast to inform decisions, track busy times, analyze spending, and optimize customer experiences.”
All-in-One Platform Efficiency
“I rely on Toast’s all-in-one system for payroll, payments, reporting, gift cards, table reservations, and more, which makes operations very efficient and user-friendly.”

Renewal intent

Plan to renew 53%
  • Will renew 20
  • Undecided 14
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 52% 27 answers
  • Director 60% 10 answers
  • Manager 0% 1 answer
  • 8.4/10 Average score from customers who will renew
  • 8.1/10 Average score from undecided customers
  • 5/10 Average score from customers not renewing

Top alternatives

Most weighed by Toast customers

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