Toluna
Toluna is a global market research and consumer insights company that provides online survey panels, real-time insights platforms, and research services to brands, agencies, and consultancies. It operates a large community of respondents and offers technology-enabled solutions for concept testing, brand tracking, and customer experience research, generating revenue through subscription software, sample provision, and custom research projects.
- Revenue
- $350.0M
- Employees
- 2,600
- Founded
- 2000
- Headquarters
- Levallois-Perret, France
What 12 Arbolus experts think of Toluna
NPS scores are clustered in the 7–10 range, with no scores below 6 and a strong showing of promoters. Renewal intent is high within the Influencer segment, especially among those with over a year of usage and larger spend. Stickiness is strong; most users have been on Toluna for more than one year, with only a portion in the early (pilot/less than one year) or uncertain implementation stages. Sentiment trends positively due to consistent value delivery in mature, high-investment deployments.Overall Customer Sentiment: Positive
Who reviewed Toluna
- C-Suite 67% (8)
- Director 17% (2)
- Manager 17% (2)
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Sentiment
8 Net Promoter Score, from 12 scored reviews- Promoters 2
- Passives 9
- Detractors 1
Cumulative NPS by month
+0 over 4 months- Apr 8
- Jun 8
- Jul 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 8 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 67%Plan to renew, by seniority
- 60% 5 answers
- 100% 1 answer
- 7.5/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
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