Toyota

toyota-global.com · Toyota, Japan

Toyota Motor Corporation is a global automotive manufacturer that designs, produces, and sells passenger vehicles, commercial vehicles, and related parts and accessories under brands including Toyota and Lexus. It serves consumers, businesses, and governments worldwide through a network of dealerships and distributors, and also generates revenue from financial services such as auto financing and leasing. The company additionally invests in mobility solutions, connected car technologies, and hydrogen and battery-electric vehicles.

Revenue
$290.0B
Employees
380,000
Founded
1937
Headquarters
Toyota, Japan

What 31 Arbolus experts think of Toyota

Toyota’s NPS scores are predominantly in the 8–10 range with a single low outlier at 3, indicating strong promoter presence. Renewal intent is high among mid- and high-spend Influencers and Users, though a minority are unsure. Most customers are in post-implementation (>1 year) or early adoption (Overall Customer Sentiment: Positive

Who reviewed Toyota

Total customers 31 30 current · 1 former
Reviews growth +22 in six months
Seniority of respondents
  • C-Suite 50% (16)
  • Director 18% (6)
  • Manager 32% (10)
Operations Leader C-Suite NPS 8 Will renew
Operations Manager C-Suite NPS 9 Will renew
Operations Leader Director NPS 8

Employer names and spend open in the full report, along with the other 28 customers.

Everything 31 customers told us about Toyota.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

61 Net Promoter Score, from 31 scored reviews
  • Promoters 21
  • Passives 8
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 56 across 2 companies.

Praised

  • Broaden Accessibility of Features
  • Enhance Digital and AI Features
  • Accelerate Digital Innovation
  • Confidence for Routine and Long-Distance Trips

Criticised

  • Competitive Digital Experiences
  • Innovation Pace
  • Subscription and Trim Limitations
  • Slower Innovation Compared to Competitors

What customers say

Confidence for Routine and Long-Distance Trips
“Toyota’s design and driver-assistance features give me confidence on daily commutes and longer trips, resulting in reliable mobility with fewer complications.”
Established Reliability and Practicality
“I value Toyota’s broad model range, established reliability, and practical safety features, which make daily driving straightforward and dependable.”
Safety Technology and Useful Connected Features
“I appreciate Toyota’s safety systems and connected features, which support practical ownership and ease of use.”

Renewal intent

Plan to renew 71%
  • Will renew 10
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 75% 8 answers
  • Director 50% 2 answers
  • Manager 67% 3 answers
  • Not specified 100% 1 answer
  • 8.9/10 Average score from customers who will renew
  • 9.3/10 Average score from undecided customers

Top alternatives

Most weighed by Toyota customers

Report

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