Toyota
Toyota Motor Corporation is a global automotive manufacturer that designs, produces, and sells passenger vehicles, commercial vehicles, and related parts and accessories under brands including Toyota and Lexus. It serves consumers, businesses, and governments worldwide through a network of dealerships and distributors, and also generates revenue from financial services such as auto financing and leasing. The company additionally invests in mobility solutions, connected car technologies, and hydrogen and battery-electric vehicles.
- Revenue
- $290.0B
- Employees
- 380,000
- Founded
- 1937
- Headquarters
- Toyota, Japan
What 31 Arbolus experts think of Toyota
Toyota’s NPS scores are predominantly in the 8–10 range with a single low outlier at 3, indicating strong promoter presence. Renewal intent is high among mid- and high-spend Influencers and Users, though a minority are unsure. Most customers are in post-implementation (>1 year) or early adoption (Overall Customer Sentiment: Positive
Who reviewed Toyota
- C-Suite 50% (16)
- Director 18% (6)
- Manager 32% (10)
Employer names and spend open in the full report, along with the other 28 customers.
Everything 31 customers told us about Toyota.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
61 Net Promoter Score, from 31 scored reviews- Promoters 21
- Passives 8
- Detractors 2
Cumulative NPS by month
+0 over 6 months- May 9
- Jun 9
- Jul 9
- Aug 9
- Sep 9
- Oct 9
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 56 across 2 companies.
Praised
- Broaden Accessibility of Features
- Enhance Digital and AI Features
- Accelerate Digital Innovation
- Confidence for Routine and Long-Distance Trips
Criticised
- Competitive Digital Experiences
- Innovation Pace
- Subscription and Trim Limitations
- Slower Innovation Compared to Competitors
What customers say
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 75% 8 answers
- 50% 2 answers
- 67% 3 answers
- 100% 1 answer
- 8.9/10 Average score from customers who will renew
- 9.3/10 Average score from undecided customers
Top alternatives
Most weighed by Toyota customersReport
For people who use Toyota
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