Viator

viator.com · Needham, United States of America

Viator operates an online marketplace that enables travelers to discover, compare, and book tours, activities, and experiences worldwide, primarily monetizing through commissions and service fees charged to tour operators and activity providers. The platform serves leisure travelers, travel agents, and partners by aggregating third-party inventory and providing reviews, pricing, and instant booking. Viator is a TripAdvisor company and integrates its inventory across TripAdvisor’s travel ecosystem.

Revenue
$350.0M
Employees
1,200
Founded
1995
Headquarters
Needham, United States of America

What 10 Arbolus experts think of Viator

NPS scores are strongly positive, with 80% of respondents rating 9 or higher and no detractors in the main customer group. Most customers report being in the MoreThan1Year implementation stage, reflecting high stickiness. Where renewal intent is indicated, it is universally positive. Key themes in quantitative data are high customer satisfaction, long-term retention, and a strong commercial value proposition.Overall Customer Sentiment: Positive

Who reviewed Viator

Total customers 10 9 current · 1 former
Reviews growth +9 in six months
Seniority of respondents
  • C-Suite 60% (6)
  • Director 20% (2)
  • Manager 20% (2)
Operations Manager Manager NPS 9
Revenue Leader Director NPS 10 Will renew
Operations Manager C-Suite NPS 10 Will renew

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Sentiment

70 Net Promoter Score, from 10 scored reviews
  • Promoters 8
  • Passives 1
  • Detractors 1

Cumulative NPS by month

-1 over 5 months
  • Mar 10
  • Apr 10
  • Jun 10
  • Aug 9
  • Sep 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 70 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 2
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • Director 100% 1 answer
  • 10/10 Average score from customers who will renew

For people who use Viator

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