Walmart Connect
Walmart Connect is the retail media business of Walmart that provides advertising solutions across Walmart’s digital properties, in-store media, and offsite channels, enabling brands and suppliers to reach Walmart shoppers and measure campaign performance. It monetizes Walmart’s first‑party shopper data by selling media placements, sponsored search, display, and omnichannel ad products to CPG companies and other advertisers. The unit operates as part of Walmart’s U.S. business, serving both large national brands and marketplace sellers.
- Marketing Analytics & Attribution
- Marketing Automation
- Sales Intelligence & Prospecting
- Revenue
- $3.0B
- Employees
- 1,200
- Founded
- 2021
- Headquarters
- Bentonville, United States of America
What 7 Arbolus experts think of Walmart Connect
NPS scores are highly positive, with 50% of responses at 10 and all others above 7. Renewal intent is generally strong or not stated, but no negative intent appears. Every respondent’s implementation exceeds one year, reinforcing high stickiness and entrenched use. Overall sentiment is highly favorable among both Users and Influencers.Positive
Who reviewed Walmart Connect
- C-Suite 29% (2)
- Director 57% (4)
- Manager 14% (1)
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Sentiment
57 Net Promoter Score, from 7 scored reviews- Promoters 4
- Passives 3
- Detractors 0
Cumulative NPS by month
-1 over 4 months- Mar 10
- Apr 8
- Jul 8
- Aug 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 57 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 0% 1 answer
- 100% 1 answer
- 8/10 Average score from customers who will renew
- 10/10 Average score from undecided customers
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