Arbolus Intelligence

Whatfix

whatfix.com · Santa Clara, United States of America

Whatfix provides a digital adoption platform that overlays on web, desktop, and mobile applications to deliver in-app guidance, training, and process automation for employees and customers. Enterprises use its tools to create step-by-step walkthroughs, self-help content, and analytics that improve software onboarding, reduce support tickets, and increase productivity. The company sells its platform on a subscription basis to large and mid-market organizations across industries.

  • Product Analytics & Feedback
  • Learning Management
  • Workflow Automation
Listed in
Revenue
$90.0M
Employees
900
Founded
2014
Headquarters
Santa Clara, United States of America

What 18 Arbolus experts think of Whatfix

NPS scores lean positive, averaging 8.2 across key decision makers and influencers, with over 65% reporting 8 or higher. Renewal intent is high among large enterprise clients, especially those with longer deployments. Experts cite improved user onboarding, training productivity, and adoption as major benefits, with concerns around advanced analytics and content maintenance scalability emerging as key improvement areas. Overall, high spenders and long-term customers are notably satisfied.Overall Customer Sentiment: Positive

Who reviewed Whatfix

Total customers 18 16 current · 2 former
Reviews growth +13 in six months
Seniority of respondents
  • C-Suite 53% (10)
  • Director 33% (6)
  • Manager 13% (2)
Product Leader Manager NPS 8 Submitted Jul 2026
Engineering Leader Director NPS 7 Will renew Submitted Jun 2026
People Manager Not specified NPS 6 Submitted Aug 2026

Employer names and spend open in the full report, along with the other 15 customers.

Everything 18 customers told us about Whatfix.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

16 Net Promoter Score, from 18 scored reviews
  • Promoters 5
  • Passives 11
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 16 across 3 companies.

Praised

  • Ease of Use and No-Code Content Creation
  • Effective Customer Support
  • Reduces Training and Onboarding Effort
  • Integration and Native AI Capabilities

Criticised

  • Competitor Innovations
  • Cost Sensitivity in Low-Margin Industries
  • AI-Powered Replacement Risk
  • Content Maintenance Overhead

What customers say

Ease of Use and No-Code Content Creation
“Whatfix’s no-code approach allowed us to build and manage in-app guidance easily, without heavy reliance on engineering or IT support.”
Effective Customer Support
“The Whatfix team, from onboarding to support, has been extremely responsive and helpful throughout our project cycles.”
Reduces Training and Onboarding Effort
“I’ve seen a significant reduction in onboarding time and support queries since introducing Whatfix, with faster adoption and direct value for scaling teams.”

Renewal intent

Plan to renew 78%
  • Will renew 7
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 60% 5 answers
  • Director 100% 4 answers
  • 8.1/10 Average score from customers who will renew
  • 9.5/10 Average score from undecided customers

Top alternatives

Most weighed by Whatfix customers

Report

Customer Report - Sep 2026 Sep 2026 18 + 1

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