Aaru

aaru.com · San Francisco, India

Aaru is a hospitality technology company that provides a mobile-first platform for hotel guests to access information, services, and communication with hotel staff through their own devices, helping hotels improve guest engagement and operational efficiency. The company generates revenue by licensing its software and related services to hotels and hospitality operators.

  • Customer Support & Help Desk
  • Workflow Automation
Revenue
$1.5M
Employees
15
Founded
2019
Headquarters
San Francisco, India

What 9 Arbolus experts think of Aaru

NPS scores are skewed high, with 40% of responses at 9 or above and only one low score. Renewal intent is strongly positive among high spenders and those beyond the first year of implementation. Stickiness is high, with 60% of respondents in post-pilot, multi-year stages. The overall theme is a high level of satisfaction and renewability among committed, higher-spend customers.Overall Customer Sentiment: Positive

Who reviewed Aaru

Total customers 9 8 current · 1 former
Reviews growth +9 in six months
Seniority of respondents
  • C-Suite 78% (7)
  • Director 11% (1)
  • Manager 11% (1)
Strategy Leader C-Suite NPS 7 Will renew
Data Leader Manager NPS 8
Operations Partner C-Suite NPS 10

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Sentiment

33 Net Promoter Score, from 9 scored reviews
  • Promoters 4
  • Passives 4
  • Detractors 1

Cumulative NPS by month

-2 over 3 months
  • Jun 10
  • Aug 9
  • Sep 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 33 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 40%
  • Will renew 2
  • Undecided 2
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 40% 5 answers
  • 8.5/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 4/10 Average score from customers not renewing

For people who use Aaru

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