ACNielsen

Nielsen.com · New York City, United States of America

Nielsen is a global measurement and data analytics company that provides audience insights, media consumption metrics, and advertising effectiveness data to broadcasters, streaming platforms, advertisers, and agencies, helping them plan, optimize, and value media and marketing spend. It generates revenue through subscription-based data services, syndicated measurement products, and custom analytics and consulting engagements.

  • Business Intelligence & Dashboards
  • Marketing Analytics & Attribution
  • Data Integration & ETL
Revenue
$3.6B
Employees
15,000
Founded
1923
Headquarters
New York City, United States of America

What 73 Arbolus experts think of ACNielsen

73 customers have reviewed ACNielsen so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.

Who reviewed ACNielsen

Total customers 73 69 current · 4 former
Reviews growth +62 in six months
Seniority of respondents
  • C-Suite 72% (53)
  • Director 23% (17)
  • Manager 6% (4)
Marketing Leader Director NPS 9 Will renew
Operations Manager Director NPS 10
Marketing Leader Not specified NPS 9

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Sentiment

47 Net Promoter Score, from 73 scored reviews
  • Promoters 43
  • Passives 22
  • Detractors 8

Cumulative NPS by month

-1 over 6 months
  • May 9
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 30 across 3 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 63%
  • Will renew 10
  • Undecided 5
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 56% 9 answers
  • Director 71% 7 answers
  • 8.5/10 Average score from customers who will renew
  • 7.4/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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