Affinity, Inc.
Affinity, Inc. provides a relationship intelligence CRM platform that automatically captures and analyzes interactions from email, calendars, and other data sources to help dealmakers in private equity, venture capital, investment banking, and corporate development manage pipelines and source new opportunities. The company sells its software on a subscription basis to financial and professional services firms that rely on relationship networks for origination and deal execution.
- Sales CRM
- Sales Intelligence & Prospecting
- Business Intelligence & Dashboards
- Revenue
- $65.0M
- Employees
- 450
- Founded
- 2014
- Headquarters
- San Francisco, United States of America
What 31 Arbolus experts think of Affinity, Inc.
NPS responses are highly positive, with 80% of scores 8 or above and multiple promoters. Renewal intent skews strongly positive among mid and high spenders, supported by feedback on effective workflow automation and customer service. Stickiness is high, with most customers remaining >1 year and reporting deep integration in critical business processes. Key feedback themes emphasize data enrichment, seamless integration, and reliable support, with the main detractors noting switching costs and occasional contract flexibility concerns.Overall Customer Sentiment: Positive
Who reviewed Affinity, Inc.
- C-Suite 86% (27)
- Director 7% (2)
- Manager 7% (2)
Employer names and spend open in the full report, along with the other 28 customers.
Everything 31 customers told us about Affinity, Inc..
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
30 Net Promoter Score, from 30 scored reviews- Promoters 13
- Passives 13
- Detractors 4
Cumulative NPS by month
+0 over 6 months- Mar 8
- Apr 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 30 across 3 companies.
Praised
- Integration with Outlook
- Responsive Account Management
- Seamless Database Import and Data Enrichment
- Expansion of Integrations
Criticised
- Competitive Pressure
- Rising Subscription Costs
- Functionality Gaps
- Switching Costs
What customers say
Renewal intent
Plan to renew 69%Plan to renew, by seniority
- 65% 20 answers
- 100% 2 answers
- 50% 2 answers
- 100% 2 answers
- 8.6/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 0/10 Average score from customers not renewing
Top alternatives
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