Apollo
Apollo is a sales intelligence and engagement platform that provides a large B2B contact database, prospecting tools, and multichannel outreach capabilities to help sales and marketing teams find, qualify, and engage leads. The company monetizes through SaaS subscriptions with tiered plans for individuals, SMBs, and enterprise customers. Its platform integrates with common CRMs and sales tools to support outbound sales workflows and pipeline generation.
- Sales Intelligence & Prospecting
- Sales Engagement & Outreach
- Sales CRM
- Revenue
- $150.0M
- Employees
- 900
- Founded
- 2015
- Headquarters
- San Francisco, United States of America
What 97 Arbolus experts think of Apollo
NPS scores among experts range broadly, with 60% scoring NPS 8 or above and others in the 5–7 range, indicating generally positive sentiment. Renewal intent is strong in high-spend and longer-tenure users, while pilot or low-spend users are more cautious but open to future adoption. Most users are in 'More Than 1 Year' or 'Less Than 1 Year' implementation stages, signifying sustained engagement. Expert feedback highlights Apollo's ease of use, value for B2B prospecting, and strong outbound functionality, alongside consistent requests for higher data accuracy and deeper AI-enabled insights.Positive
Who reviewed Apollo
- C-Suite 75% (73)
- Director 18% (17)
- Manager 6% (6)
Employer names and spend open in the full report, along with the other 94 customers.
Everything 97 customers told us about Apollo.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
17 Net Promoter Score, from 97 scored reviews- Promoters 32
- Passives 50
- Detractors 15
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 23 across 7 companies.
Praised
- Ease of Use and Broad Appeal
- Integrated Sales Intelligence
- All-in-One Prospecting Workflow
- AI-Driven Automation
Criticised
- Personalization Constraints
- Data Quality Limitations
- Limits on Prioritization and Coverage
- Switch Risk to Competitors with Better Data
What customers say
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 78% 27 answers
- 67% 6 answers
- 0% 1 answer
- 0% 1 answer
- 8.5/10 Average score from customers who will renew
- 6.8/10 Average score from undecided customers
- 6.2/10 Average score from customers not renewing
Top alternatives
Most weighed by Apollo customers
Report
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