Apollo.io
Apollo.io is a sales intelligence and engagement platform that provides a large B2B contact database, prospecting tools, and integrated outbound sequences to help sales and marketing teams find, engage, and convert leads. The company monetizes through SaaS subscriptions with tiered plans for individuals, SMBs, and enterprise customers.
- Sales Intelligence & Prospecting
- Sales Engagement & Outreach
- Marketing Automation
- Revenue
- $150.0M
- Employees
- 1,200
- Founded
- 2015
- Headquarters
- San Francisco, United States of America
What 180 Arbolus experts think of Apollo.io
The NPS distribution skews positive, with several scores of 8–10 and a smaller subset reporting 4–6. Most customers with high NPS scores also report willingness to renew and value the platform’s breadth, pricing, and stack consolidation. Concerns around renewal and lower NPS are linked to inconsistent data quality in certain verticals and the rapidly improving competition. Implementation stages range from pilot to >1 year, with higher stickiness among established users. Key feedback themes include the powerful cost-to-value ratio, ease of use for smaller organizations, and some frustration with data accuracy outside tech.Overall Customer Sentiment: Positive
Who reviewed Apollo.io
- C-Suite 72% (130)
- Director 17% (31)
- Manager 11% (20)
Employer names and spend open in the full report, along with the other 177 customers.
Everything 180 customers told us about Apollo.io.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
22 Net Promoter Score, from 180 scored reviews- Promoters 72
- Passives 77
- Detractors 31
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 6 reviews, accumulated up to each month. Category median 30 across 6 companies.
Praised
- Expanding Data Coverage Globally
- Stack Consolidation at Scale
- AI-Powered Workflow Enhancement
- Cost-Efficiency and Stack Consolidation
Criticised
- Pricing Model Friction for API Users
- Clunky Interface for Specialized Use Cases
- Inconsistent Data Accuracy and Deliverability
- Potential for High-Quality API Displacement
What customers say
Renewal intent
Plan to renew 53%Plan to renew, by seniority
- 56% 72 answers
- 42% 19 answers
- 56% 9 answers
- 100% 1 answer
- 8.5/10 Average score from customers who will renew
- 6.9/10 Average score from undecided customers
- 5.8/10 Average score from customers not renewing
Top alternatives
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Report
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