bigbasket.com

bigbasket.com · Bengaluru, India

Bigbasket is an Indian online grocery and household essentials retailer that operates a marketplace and inventory-led e-commerce platform serving consumers across multiple cities. Customers order via its website and app, and Bigbasket fulfills through its own dark stores, warehouses, and delivery network, generating revenue from product sales and associated services. The company focuses on fresh produce, packaged foods, personal care, and home products under both third-party and private-label brands.

Revenue
$1.2B
Employees
12,000
Founded
2011
Headquarters
Bengaluru, India

What 5 Arbolus experts think of bigbasket.com

Customer sentiment is highly positive, with two experts rating NPS at 10, one at 9, and one at 8. Three out of four experts indicated intent to renew, especially high spenders. All experts are in the 'More Than 1 Year' implementation stage, underscoring sustained usage and satisfaction. Qualitative input points to broad product availability, convenience, and positive brand experience as main drivers, with occasional concerns focused on limited SKU/brand selection in some categories, typically offset by reliable alternatives or fulfillment workarounds.Positive

Who reviewed bigbasket.com

Total customers 5 3 current · 2 former
Reviews growth +2 in six months
Seniority of respondents
  • C-Suite 75% (4)
  • Director 25% (1)
Data Engineer Not specified NPS 10 Will renew
Revenue Leader C-Suite NPS 6
Operations Leader Director NPS 10 Will renew

Employer names and spend open in the full report, along with the other 2 customers.

Everything 5 customers told us about bigbasket.com.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

40 Net Promoter Score, from 5 scored reviews
  • Promoters 3
  • Passives 1
  • Detractors 1

Cumulative NPS by month

+0 over 4 months
  • May 9
  • Dec 8
  • Mar 9
  • Sep 9

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 40 across 1 companies.

Praised

  • Enhance AI-Driven Recommendations
  • Accelerate Delivery and Fulfillment
  • Expand Brand and Product Assortment
  • Easy Online Access and Convenience

Criticised

  • Rise of Competitor Marketplaces
  • AI-Integrated Sourcing Alternatives
  • Assortment Decisions Driven by Store Profit
  • Limited Availability for Specific Brands

What customers say

Easy Online Access and Convenience
“All items are available online so it's very easy to shop, and I recommend it to my peers because of this convenience.”
Wide Product Selection and Brand Options
“I always find items of my choice no matter the category, which makes it a reliable source for my regular shopping.”
Established Brand and Market Familiarity
“The marketplace became my go-to choice because it was always accessible and familiar to me, both physically and online.”

Renewal intent

Plan to renew 75%
  • Will renew 3
  • Undecided 0
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 50% 2 answers
  • Director 100% 1 answer
  • Not specified 100% 1 answer
  • 9.7/10 Average score from customers who will renew
  • 8/10 Average score from customers not renewing

Report

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