Bombora
Bombora is a B2B intent data provider that collects and analyzes business web traffic and content consumption to identify companies that are actively researching specific products and topics. It serves B2B marketers, sales teams, and data platforms by supplying intent signals and audience segments that can be integrated into advertising, marketing automation, and sales workflows. The company generates revenue through subscriptions and data licensing to enterprises, agencies, and technology partners.
- Sales Intelligence & Prospecting
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $65.0M
- Employees
- 300
- Founded
- 2014
- Headquarters
- New York City, United States of America
What 8 Arbolus experts think of Bombora
NPS scores are spread from 0 (detractor) to 9 (promoter), with two high-value customers rating 8–9 and renewing, and detractors concentrated in pilot/offboarding stages. 71% of insights indicate positive or strong intent to renew after more than a year of use, with high correlation between long tenure, high spend, and positive sentiment. Users in pilot or early stages express neutral or negative sentiment and a lower likelihood to renew. The key quantitative theme is enduring satisfaction among established, high-spending customers.Overall Customer Sentiment: Positive
Who reviewed Bombora
- C-Suite 62% (5)
- Director 38% (3)
Employer names and spend open once the report publishes.
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Sentiment
0 Net Promoter Score, from 8 scored reviews- Promoters 2
- Passives 4
- Detractors 2
Cumulative NPS by month
-3 over 5 months- Jan 9
- Apr 8
- May 8
- Jun 7
- Aug 6
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 0 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 75% 4 answers
- 0% 1 answer
- 8.3/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 0/10 Average score from customers not renewing
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