Arbolus Intelligence

Botify

botify.com · Paris, France

Botify is an enterprise SEO platform that helps large websites and brands improve organic search performance by combining website crawling, log file analysis, and search data into a unified analytics and optimization suite. Its software is used by digital, e‑commerce, and media teams to identify technical SEO issues, prioritize fixes, and measure the impact of changes on search visibility and revenue. Botify generates revenue through subscriptions to its cloud-based platform and related professional services for implementation and strategy support.

  • SEO & Content Marketing
  • Marketing Analytics & Attribution
  • Business Intelligence & Dashboards
Listed in
Revenue
$55.0M
Employees
350
Founded
2012
Headquarters
Paris, France

What 11 Arbolus experts think of Botify

NPS scores range from 6–10 (average 7.7), with a mix of promoters and neutrals. Renewal intent shows some uncertainty: two experts are unsure, one confirms renewal, and one will not renew. Stickiness is high, as 75% report over a year of use, but some cite concerns over cost and technical fit. Key expert themes include enterprise-grade scalability and the need for substantial technical resources. The platform garners strong support for large organizations with deep SEO needs, but cost and complexity constrain its broader adoption.Overall Customer Sentiment: Neutral

Who reviewed Botify

Total customers 11 10 current · 1 former
Reviews growth +11 in six months
Seniority of respondents
  • C-Suite 70% (8)
  • Director 30% (3)
Marketing Leader C-Suite NPS 8 Submitted Jun 2026
Not specified Director NPS 7 Will renew Submitted Apr 2026
Marketing Leader C-Suite NPS 6 Undecided Submitted Jul 2026

Employer names and spend open in the full report, along with the other 8 customers.

Everything 11 customers told us about Botify.

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Sentiment

0 Net Promoter Score, from 11 scored reviews
  • Promoters 3
  • Passives 5
  • Detractors 3

Cumulative NPS by month

-1 over 4 months
  • Apr 8
  • Jun 8
  • Jul 8
  • Sep 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 6 across 2 companies.

Praised

  • Technical Depth and Accuracy
  • Actionable Recommendations
  • Scalability for Large Enterprises
  • AI-driven Automation

Criticised

  • High Cost of Ownership
  • Complexity for Small Teams
  • Switching Risks from Pricing and AI
  • Pressure from Pricing Models

What customers say

Technical Depth and Accuracy
“I recommend Botify for its strong accuracy and ability to uncover site issues that humans might overlook, especially at an enterprise scale.”
Actionable Recommendations
“The platform gives recommendations and insights that are valuable at scale, enabling larger teams to implement improvements efficiently across high-priority pages.”
Scalability for Large Enterprises
“Botify is an excellent fit for large enterprises since it handles massive crawling and technical SEO requirements effectively and supports the needs of substantial digital operations.”

Renewal intent

Plan to renew 40%
  • Will renew 2
  • Undecided 2
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 25% 4 answers
  • Director 100% 1 answer
  • 8/10 Average score from customers who will renew
  • 6.5/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Top alternatives

Most weighed by Botify customers

Report

Customer Report - Sep 2026 Sep 2026 11 + 2

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