Arbolus Intelligence

Canva

canva.com · Surry Hills, Australia

Canva is a graphic design and visual communication platform that enables individuals, businesses, and teams to create presentations, social media graphics, marketing materials, and other visual content via a web- and mobile-based editor. The company monetizes through freemium subscriptions (Canva Pro, Canva for Teams), enterprise plans, and marketplace transactions for premium content such as photos, templates, and elements.

  • Content & Digital Asset Management
  • Marketing Automation
  • Knowledge Management & Collaboration
Listed in
Revenue
$2.0B
Employees
4,500
Founded
2012
Headquarters
Surry Hills, Australia

What 370 Arbolus experts think of Canva

A majority of experts rated Canva with a high NPS (Net Promoter Score) between 8 and 10. Renewal intent is strong across users in both individual and team contexts, especially where Canva is core to high-volume content creation. Stickiness is highest among marketing, SMB, and education use cases, with the primary feedback themes highlighting platform speed, easy adoption, low cost structure, and wide template/support options. Minor detractors cited limits for advanced design tasks or highly customized work. Overall Customer Sentiment: Positive

Who reviewed Canva

Total customers 370 345 current · 25 former
Reviews growth +211 in six months
Seniority of respondents
  • C-Suite 61% (226)
  • Director 24% (89)
  • Manager 15% (56)
Executive C-Suite NPS 10 Will renew Submitted Jul 2026
Revenue Generalist C-Suite NPS 10 Submitted Mar 2026
Marketing Leader C-Suite NPS 8 Will renew Submitted Nov 2025

Employer names and spend open in the full report, along with the other 367 customers.

Everything 370 customers told us about Canva.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

64 Net Promoter Score, from 366 scored reviews
  • Promoters 256
  • Passives 91
  • Detractors 19

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 10 reviews, accumulated up to each month. Category median 39 across 10 companies.

Praised

  • Brand Consistency at Scale
  • Removes Design Skill Barrier
  • Affordability & Ease of Adoption
  • AI-Driven Brand Consistency

Criticised

  • Generative AI Tools
  • Loss of Free/Education Model
  • Specialist Editing Tools
  • Potential for Generic Output

What customers say

Brand Consistency at Scale
“With brand kits and templates, my team’s output stays on brand even though we’re distributed and I don’t have to check every file.”
Removes Design Skill Barrier
“I can keep up with a demanding content schedule without relying on outside design help or advanced skills, and at a price that isn’t a factor in the budget.”
Affordability & Ease of Adoption
“The annual cost is negligible compared to the value returned, making the decision to use Canva straightforward for our small business.”

Renewal intent

Plan to renew 81%
  • Will renew 156
  • Undecided 31
  • Not renewing 6

Plan to renew, by seniority

  • C-Suite 81% 115 answers
  • Director 76% 46 answers
  • Manager 79% 14 answers
  • Not specified 94% 18 answers
  • 9.1/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 6.2/10 Average score from customers not renewing

Top alternatives

Most weighed by Canva customers

Report

Customer Report - Oct 2026 Oct 2026 370 + 9

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