Copper CRM

copper.com · San Francisco, United States of America

Copper CRM is a cloud-based customer relationship management platform built specifically for businesses that use Google Workspace, providing tools for managing contacts, sales pipelines, tasks, and customer communications directly within Gmail and related Google apps. It serves small and mid-sized businesses across industries on a subscription SaaS model. The company generates revenue through tiered per-user licensing and related services.

  • Sales CRM
Revenue
$22.0M
Employees
140
Founded
2013
Headquarters
San Francisco, United States of America

What 16 Arbolus experts think of Copper CRM

Across the expert sample, NPS scores cluster between 5 and 8, indicating moderate to strong satisfaction with Copper CRM. Renewal intent is mostly positive, with only isolated instances of doubt or non-renewal, largely associated with smaller customers or those seeking advanced analytics or integrations. The majority of customers report consistent use beyond one year, embedding Copper in core sales and support workflows. Positive themes include ease of use, strong Google integration, and cost efficiency, while areas for improvement focus on reporting depth, workflow automation, and integrations with enterprise systems. Overall Customer Sentiment: Positive

Who reviewed Copper CRM

Total customers 16 14 current · 2 former
Reviews growth +4 in six months
Seniority of respondents
  • C-Suite 88% (14)
  • Director 12% (2)
Strategy Executive C-Suite NPS 7 Will renew
Not specified C-Suite NPS 8 Will renew
Strategy Leader Director NPS 7 Will renew

Employer names and spend open in the full report, along with the other 13 customers.

Everything 16 customers told us about Copper CRM.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-25 Net Promoter Score, from 16 scored reviews
  • Promoters 0
  • Passives 12
  • Detractors 4

Cumulative NPS by month

+0 over 4 months
  • Dec 7
  • Jan 7
  • May 7
  • Aug 7

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 26 across 6 companies.

Praised

  • Expansion in Regulated Industries
  • Greater AI & Automation Functionality
  • Mid-market Displacement of Legacy CRMs
  • Ease and Speed of Implementation

Criticised

  • Reporting and Analytics Gaps
  • Customization and Integration Limits
  • Support Responsiveness Concerns
  • Displacement by Enterprise CRMs

What customers say

Ease and Speed of Implementation
“We rolled out Copper in under a week without needing complex onboarding or technical support—it just fits easily into our workflow.”
Cost-Effective for Small to Mid-Sized Teams
“For companies that need a CRM solution without heavy costs, Copper delivers great value, especially when compared with the pricing of other enterprise CRMs.”
Exceptional Google Workspace Integration
“Copper’s major advantage is its deep Gmail and Google Calendar integration, making adoption frictionless for teams already in that environment.”

Renewal intent

Plan to renew 69%
  • Will renew 9
  • Undecided 1
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 64% 11 answers
  • Director 100% 2 answers
  • 7.2/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 5.3/10 Average score from customers not renewing

Top alternatives

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