CRM
CRM is a Brazilian technology company that develops and implements customer relationship management and sales automation software for businesses, helping organizations manage leads, opportunities, and client interactions in a centralized platform. It generates revenue through software licensing or subscriptions and related implementation and support services.
- Sales CRM
- Sales Engagement & Outreach
- IT Consulting & Implementation
- Revenue
- $6.0M
- Employees
- 80
- Founded
- 2010
- Headquarters
- São Paulo, Brazil
What 30 Arbolus experts think of CRM
NPS scores indicate a strong positive bias, with most ratings between 7 and 10 and significant promoters across user roles. Renewal intent is positive, particularly among Influencers, with the majority signalling intent to renew or extend usage; a minority expresses uncertainty, often linked to spend levels or implementation phase. Stickiness is supported by deep adoption (more than one year) among Users, with 85% at advanced implementation stages. Key feedback themes highlight productivity, reporting, integration, and areas for improvement like customization and AI automation.Overall Customer Sentiment: Positive
Who reviewed CRM
- C-Suite 57% (17)
- Director 11% (3)
- Manager 32% (10)
Employer names and spend open in the full report, along with the other 27 customers.
Everything 30 customers told us about CRM.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
30 Net Promoter Score, from 30 scored reviews- Promoters 11
- Passives 17
- Detractors 2
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 28 across 7 companies.
Praised
- Supports Coordination Across Teams
- Centralized Customer Management and Automation
- Enhanced Pipeline Visibility and Follow-up
- Broader Predictive Analytics and Workflow Automation
Criticised
- Switching Risk Due to Poor Integration
- Competitive Pressure from AI Platforms
- Difficulty Managing Scaling and Custom Processes
- Customization and Integration Limitations
What customers say
Renewal intent
Plan to renew 76%Plan to renew, by seniority
- 100% 10 answers
- 100% 1 answer
- 40% 5 answers
- 0% 1 answer
- 8.6/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
Top alternatives
Most weighed by CRM customers
Report
More in Consulting & Professional Services and Workplace & Productivity
Other companies in both categories with a customer report.
For people who use CRM
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