FieldAssist

fieldassist.com · India

FieldAssist is a SaaS company that provides field sales automation and retail execution software for consumer goods and other FMCG companies, helping them manage distributor networks, track in-store execution, and gain real-time sales insights from field teams. Its mobile and web platforms support order taking, merchandising, route planning, and analytics to improve sales productivity and on-shelf availability. The company generates revenue through subscriptions and implementation services for brands and their sales ecosystems.

  • Field Service Management
  • Product Analytics & Feedback
  • Business Intelligence & Dashboards
Revenue
$8.0M
Employees
200
Founded
2014
Headquarters
India

What 22 Arbolus experts think of FieldAssist

NPS is universally high, with 30% Promoters (10), 60% strong positive (8-9), and minor detractor signals (6-7). Renewal intent is robust among higher spenders and large organizations, with most Influencers and Users at larger corporates indicating strong likelihood to renew. Stickiness is demonstrated by depth of implementation (average stage over 1 year for 50% of sample). Key expert themes include reliable field execution, strong core use case fit, some reporting and analytics limitations, and high adoption rates. Overall Customer Sentiment: Positive

Who reviewed FieldAssist

Total customers 22 21 current · 1 former
Reviews growth +21 in six months
Seniority of respondents
  • C-Suite 61% (13)
  • Director 11% (2)
  • Manager 28% (6)
Strategy Generalist C-Suite NPS 9 Will renew
Marketing Leader Manager NPS 9
Operations Leader C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 19 customers.

Everything 22 customers told us about FieldAssist.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

36 Net Promoter Score, from 22 scored reviews
  • Promoters 10
  • Passives 10
  • Detractors 2

Cumulative NPS by month

+2 over 5 months
  • Nov 6
  • Apr 7
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 30 across 3 companies.

Praised

  • Intuitive and User Friendly
  • Reliable Field Execution and Adoption
  • Purpose-Built for Indian FMCG and Trade
  • Advanced Secondary Sales Analytics

Criticised

  • Rigid or Complex Reporting
  • Reporting and Analytics Limitations
  • Delay in Data Synchronization
  • Persistent Support or Sync Issues

What customers say

Intuitive and User Friendly
“It is very user-friendly; both field staff and office staff found it easy to learn and use, and it gives clear, actionable data that improves sales execution.”
Reliable Field Execution and Adoption
“The main pro is the integrated field execution on a single platform and the excellent field adoption, with a double-digit increase in call productivity as evidence.”
Purpose-Built for Indian FMCG and Trade
“FieldAssist focuses on workflows that make sense for deep-distribution and is practical for teams even with modest digital comfort. Scheme configurations are relevant for our multi-channel sales model.”

Renewal intent

Plan to renew 92%
  • Will renew 12
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 89% 9 answers
  • Director 100% 1 answer
  • Manager 100% 1 answer
  • Not specified 100% 2 answers
  • 8/10 Average score from customers who will renew
  • 6/10 Average score from undecided customers

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