Crayon
Crayon is a competitive intelligence and market intelligence software company that helps B2B organizations track competitors’ digital footprints, analyze market movements, and equip sales and marketing teams with actionable insights. Its SaaS platform aggregates and analyzes data from websites, content, pricing pages, and other public signals to deliver battlecards, alerts, and reports that support go-to-market strategy and sales enablement. Crayon primarily serves mid-market and enterprise companies across technology and other industries on a subscription basis.
- Sales Enablement & Training
- Marketing Analytics & Attribution
- Sales Intelligence & Prospecting
- Revenue
- $25.0M
- Employees
- 150
- Founded
- 2014
- Headquarters
- Boston, United States of America
What 9 Arbolus experts think of Crayon
NPS results are skewed positive, with 38% scoring NPS 9, 25% reporting NPS 7–8, and 25% at NPS 5–6; one outlier at NPS 4. 67% of participants with renewal intent report high satisfaction, predominantly among high spenders and long-term users. Stickiness and adoption rates are highest after one year, although recent onboarding and offboarding phases reveal some dissatisfaction. Sentiment is mixed for new users, but overall support and intent to renew remain robust.Overall Customer Sentiment: Positive
Who reviewed Crayon
- C-Suite 44% (4)
- Director 56% (5)
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Sentiment
0 Net Promoter Score, from 9 scored reviews- Promoters 3
- Passives 3
- Detractors 3
Cumulative NPS by month
+1 over 6 months- Jul 6
- Mar 8
- Apr 7
- May 7
- Jul 7
- Aug 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 28 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 80%Plan to renew, by seniority
- 100% 2 answers
- 67% 3 answers
- 8/10 Average score from customers who will renew
- 5/10 Average score from customers not renewing
Top alternatives
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