Arbolus Intelligence

Creatio

creatio.com · Boston, United States of America

Creatio is a global software company that provides a low-code platform for process automation and CRM, enabling organizations to design, automate, and optimize workflows across sales, marketing, and service operations. Its products are used by mid-sized and large enterprises across industries to build custom business applications and manage customer-facing processes. The company generates revenue through subscription licensing, cloud and on-premise deployments, and related professional services and support.

  • Sales CRM
  • Workflow Automation
  • No-Code & Low-Code Platforms
Listed in
Revenue
$120.0M
Employees
750
Founded
2011
Headquarters
Boston, United States of America

What 18 Arbolus experts think of Creatio

NPS is strongly positive, with 80% of respondents rating Creatio 7 or higher and several advocates scoring it a 9 or 10. High NPS correlates with longer usage and high renewal intent among larger, process-mature organizations. Stickiness is high for users with more than one year of use, who cite mission-critical process automation and unified customer records as essential. Key feedback themes include high flexibility, rapid configurability, robust workflow unification, but also concerns regarding AI maturity, partner ecosystem depth, and integration effort for advanced analytic or ERP connections.Overall Customer Sentiment: Positive

Who reviewed Creatio

Total customers 18 18 current · 0 former
Reviews growth +17 in six months
Seniority of respondents
  • C-Suite 47% (8)
  • Director 24% (4)
  • Manager 29% (5)
Revenue Leader C-Suite NPS 5 Undecided Submitted Aug 2026
Strategy Leader C-Suite NPS 5 Undecided Submitted May 2026
Revenue Partner C-Suite NPS 10 Submitted Sep 2026

Employer names and spend open in the full report, along with the other 15 customers.

Everything 18 customers told us about Creatio.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

22 Net Promoter Score, from 18 scored reviews
  • Promoters 8
  • Passives 6
  • Detractors 4

Cumulative NPS by month

+1 over 6 months
  • Apr 7
  • May 7
  • Jun 8
  • Jul 7
  • Aug 8
  • Sep 8

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 28 across 6 companies.

Praised

  • Competing with AI-First Platforms
  • AI-Powered Automation Roadmap
  • Enhancing Ecosystem and Integration
  • Process Flexibility for Complex Organizations

Criticised

  • AI Disruption and Platform Cannibalization
  • Bundling Threat from Adjacent Platforms
  • Customer Patience and Board Expectations
  • Integration Complexity

What customers say

Process Flexibility for Complex Organizations
“I find the platform flexible for standardizing multi-stage workflows and managing regulatory compliance through customizable process gates.”
Unified CRM and Workflow Automation
“I value having sales, service, marketing, and approval workflows unified against a single customer record with one activity history.”
Rapid No-Code Configuration
“I use the no-code tools to build complex workflows and automate processes quickly without developer involvement.”

Renewal intent

Plan to renew 50%
  • Will renew 3
  • Undecided 3
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 40% 5 answers
  • Manager 100% 1 answer
  • 9.3/10 Average score from customers who will renew
  • 6/10 Average score from undecided customers

Top alternatives

Most weighed by Creatio customers

Report

Customer Report - Oct 2026 Oct 2026 18 + 2

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