Criteo

criteo.com · Paris, France

Criteo is a global adtech company that provides a commerce media platform enabling retailers, brands, and agencies to run targeted, performance-driven advertising across web, mobile, and connected TV. Its solutions use large-scale shopper and transaction data to deliver personalized ads, product recommendations, and measurement for e-commerce and retail media programs. Criteo generates revenue primarily through media buying and performance-based advertising fees.

Revenue
$1.9B
Employees
3,500
Founded
2005
Headquarters
Paris, France

What 56 Arbolus experts think of Criteo

56 customers have reviewed Criteo so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.

Who reviewed Criteo

Total customers 56 53 current · 3 former
Reviews growth +47 in six months
Seniority of respondents
  • C-Suite 44% (25)
  • Director 42% (24)
  • Manager 13% (7)
Marketing Analyst Manager NPS 8
Marketing Leader Director NPS 6 Undecided
Marketing Leader Director NPS 8 Will renew

Employer names and spend open once the report publishes.

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Sentiment

25 Net Promoter Score, from 56 scored reviews
  • Promoters 21
  • Passives 28
  • Detractors 7

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 8 reviews, accumulated up to each month. Category median 30 across 8 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 64%
  • Will renew 21
  • Undecided 9
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 54% 13 answers
  • Director 73% 15 answers
  • Manager 100% 2 answers
  • Not specified 33% 3 answers
  • 8.5/10 Average score from customers who will renew
  • 8.1/10 Average score from undecided customers
  • 5.7/10 Average score from customers not renewing

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