Customer.Io
Customer.io is a marketing automation platform that enables businesses to send targeted, behavior-based emails, SMS, and in-app messages to their users. The company provides tools for segmentation, workflow automation, and analytics so product and marketing teams can orchestrate personalized customer journeys at scale. It generates revenue through subscription-based SaaS plans for companies ranging from startups to large digital businesses.
- Marketing Automation
- Customer Data Platform
- Email Marketing
- Revenue
- $65.0M
- Employees
- 350
- Founded
- 2012
- Headquarters
- Portland, United States of America
What 38 Arbolus experts think of Customer.Io
NPS distribution shows 32% Promoters (NPS 9–10), 44% Passives (NPS 7–8), and 24% Detractors (NPS 0–6). Positive sentiment is more pronounced among users in mature implementation stages.Renewal intent is split, with strong intent to renew in 22% (yes), 61% unsure, and 17% intending not to renew. High-value clients (influencers controlling large budgets) show elevated churn risk.Most customers fall into mature or pilot implementation stages. Key quantitative themes are satisfaction from long-term users and churn risk among high-budget influencers.Overall Customer Sentiment: Moderately Positive
Who reviewed Customer.Io
- C-Suite 69% (26)
- Director 25% (10)
- Manager 6% (2)
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Sentiment
2 Net Promoter Score, from 37 scored reviews- Promoters 10
- Passives 18
- Detractors 9
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 10 reviews, accumulated up to each month. Category median 26 across 10 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 25%Plan to renew, by seniority
- 27% 11 answers
- 17% 6 answers
- 0% 1 answer
- 50% 2 answers
- 9.2/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 5.7/10 Average score from customers not renewing
Top alternatives
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