Demandbase

demandbase.com · San Francisco, United States of America

Demandbase is a B2B go-to-market platform that provides account-based marketing, advertising, and sales intelligence software to help enterprises identify, target, and engage high-value accounts. Its cloud-based tools unify firmographic, intent, and engagement data to orchestrate personalized marketing campaigns and sales outreach across channels. The company generates revenue through subscriptions to its SaaS platform and related data and advertising services.

  • Marketing Automation
  • Sales Intelligence & Prospecting
  • Customer Data Platform
Revenue
$220.0M
Employees
900
Founded
2006
Headquarters
San Francisco, United States of America

What 59 Arbolus experts think of Demandbase

59 customers have reviewed Demandbase so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.

Who reviewed Demandbase

Total customers 59 49 current · 10 former
Reviews growth +31 in six months
Seniority of respondents
  • C-Suite 51% (30)
  • Director 27% (16)
  • Manager 22% (13)
Revenue Partner C-Suite NPS 8
Marketing Leader C-Suite NPS 9 Will renew
Revenue Leader C-Suite NPS 9 Will renew

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Sentiment

20 Net Promoter Score, from 59 scored reviews
  • Promoters 22
  • Passives 27
  • Detractors 10

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 23 across 5 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 49%
  • Will renew 18
  • Undecided 11
  • Not renewing 8

Plan to renew, by seniority

  • C-Suite 39% 18 answers
  • Director 56% 9 answers
  • Manager 25% 4 answers
  • Not specified 83% 6 answers
  • 9.1/10 Average score from customers who will renew
  • 7.5/10 Average score from undecided customers
  • 5.1/10 Average score from customers not renewing

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