dentsu Media
Dentsu Media is the media planning and buying arm of Dentsu, providing integrated media strategy, cross-channel planning, and performance optimization services for brands across sectors. It helps advertisers allocate and optimize spend across digital, TV, print, and other channels using data-driven insights and proprietary tools. The business generates revenue primarily through media commissions, fees for planning and consulting services, and performance-based arrangements.
- Digital & Marketing Agency Services
- Marketing Analytics & Attribution
- Customer Data Platform
- Revenue
- $4.5B
- Employees
- 25,000
- Founded
- 1901
- Headquarters
- Tokyo, Japan
What 5 Arbolus experts think of dentsu Media
NPS distribution is highly skewed towards Promoters with 80% scoring 9 or 10 and one respondent giving an 8. All but one user have adopted the platform for more than one year, indicating strong stickiness. The data lacks direct renewal intent but persistence of use across industries and uniformly high NPS signal robust customer satisfaction. No detractor sentiment is observed.Overall Customer Sentiment: Positive
Who reviewed dentsu Media
- C-Suite 100% (5)
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Sentiment
80 Net Promoter Score, from 5 scored reviews- Promoters 4
- Passives 1
- Detractors 0
Cumulative NPS by month
-1 over 4 months- Mar 10
- Jun 10
- Jul 9
- Aug 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 80 across 1 companies.
Written answers and themes publish with the full report.
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