Drift
Drift provides a conversational marketing and sales platform that uses chatbots, live chat, and AI to help B2B companies qualify website visitors, book meetings, and accelerate revenue. Its software integrates with CRM and marketing automation tools so sales and marketing teams can engage prospects in real time and personalize outreach. Drift generates revenue through subscriptions to its SaaS platform and related services for mid-market and enterprise customers.
- Marketing Automation
- Sales Engagement & Outreach
- Conversational AI & Chatbots
- Revenue
- $90.0M
- Employees
- 450
- Founded
- 2015
- Headquarters
- Boston, United States of America
What 10 Arbolus experts think of Drift
The NPS range is wide, with values from 1 to 10, but the average skews low. Notably, high spenders and influencers consistently report NPS of 6 or lower and signal a lack of renewal intent. Customers in the user category are more mixed, reporting both strong positive and negative scores. Most accounts have over a year of implementation, and there are distinct patterns of dissatisfaction among top spenders. Multiple experts selected 'No' or 'Not Sure' for renewal intent.Overall Customer Sentiment: Negative
Who reviewed Drift
- C-Suite 67% (7)
- Director 22% (2)
- Manager 11% (1)
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Sentiment
-40 Net Promoter Score, from 10 scored reviews- Promoters 1
- Passives 4
- Detractors 5
Cumulative NPS by month
+1 over 6 months- Apr 5
- May 6
- Jun 6
- Jul 6
- Aug 6
- Sep 6
Net Promoter Score across 2 reviews, accumulated up to each month. Category median -5 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 4 answers
- 8/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
Most weighed by Drift customers
More in Marketing & Advertising and Customer Support
Other companies in both categories with a customer report.
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