DV360
DV360, or Display & Video 360, is Google’s demand-side platform that allows advertisers and agencies to plan, buy, optimize, and measure programmatic display, video, and other digital media across exchanges and inventory sources. It is part of Google Marketing Platform and generates revenue primarily through media spend and associated technology fees paid by advertisers and their partners.
- Marketing Analytics & Attribution
- Marketing Automation
- Revenue
- $800.0M
- Employees
- 800
- Founded
- 2018
- Headquarters
- Mountain View, United States of America
What 38 Arbolus experts think of DV360
NPS scores are strongly positive: 46% reporting 9-10, and only 2 experts with NPS ≤6. Renewal intent is robust, especially among high spenders; almost all of those with NPS ≥8 express a clear desire to renew. Stickiness is high, with the majority of customers in the MoreThan1Year implementation stage, indicating deep adoption and continued usage. Key sentiment themes include platform reliability, scale, and cross-channel integration benefits.Overall Customer Sentiment: Positive
Who reviewed DV360
- C-Suite 50% (19)
- Director 39% (15)
- Manager 11% (4)
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Sentiment
50 Net Promoter Score, from 38 scored reviews- Promoters 22
- Passives 13
- Detractors 3
Cumulative NPS by month
+1 over 6 months- Apr 8
- May 8
- Jun 9
- Jul 9
- Aug 9
- Sep 9
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 50 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 82%Plan to renew, by seniority
- 92% 12 answers
- 71% 7 answers
- 50% 2 answers
- 100% 1 answer
- 8.9/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
Top alternatives
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For people who use DV360
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