Arbolus Intelligence

Eloqua (Acquired by Oracle)

oracle.com · Austin, United States of America

Eloqua, now part of Oracle, provides a B2B marketing automation platform that helps enterprises design, execute, and measure multi-channel marketing campaigns and lead nurturing programs. The software integrates with CRM systems to score and route leads, personalize communications, and attribute revenue to marketing activities. Eloqua generates revenue through subscription-based SaaS licenses and related services, now sold under the Oracle Marketing and Oracle CX product portfolio.

  • Marketing Automation
  • Marketing Analytics & Attribution
  • Customer Data Platform
Listed in
Revenue
$160.0M
Employees
800
Founded
1999
Headquarters
Austin, United States of America

What 156 Arbolus experts think of Eloqua (Acquired by Oracle)

NPS scores are strongly positive, with the majority of respondents giving scores of 8–10. Overall renewal intent is high, with users citing strong governance, safety compliance, and executive integration as themes. Stickiness is reinforced by >70% being in 'MoreThan1Year' implementation stage. Main feedback highlights critical path management, audit trails, and deep integration, while key negatives relate to UI complexity and administrative burden.Overall Customer Sentiment: Positive

Who reviewed Eloqua (Acquired by Oracle)

Total customers 156 148 current · 8 former
Reviews growth +150 in six months
Seniority of respondents
  • C-Suite 70% (109)
  • Director 21% (33)
  • Manager 8% (12)
Generalist Generalist C-Suite NPS 7 Undecided Submitted Jul 2026
Operations Leader C-Suite NPS 10 Submitted Apr 2026
Finance Manager C-Suite NPS 6 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 153 customers.

Everything 156 customers told us about Eloqua (Acquired by Oracle).

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

17 Net Promoter Score, from 156 scored reviews
  • Promoters 57
  • Passives 70
  • Detractors 29

Cumulative NPS by month

+0 over 6 months
  • Feb 8
  • Mar 8
  • Apr 8
  • Jun 8
  • Jul 8
  • Aug 8

Net Promoter Score across 6 reviews, accumulated up to each month. Category median 30 across 6 companies.

Praised

  • Audit Trail and Process Safety
  • Deep Enterprise Integration
  • Critical Path Management Capability
  • Automation of Field Data Entry

Criticised

  • SaaS Pricing Without Feature Growth
  • Complexity Hindering Adoption
  • AI-Native Solutions Disrupting Market
  • High Learning Curve and UI Issues

What customers say

Audit Trail and Process Safety
“I rely on the platform for its indestructible audit trail and ability to lock down technical approvals, MOC, and safety processes.”
Deep Enterprise Integration
“I integrate earned value, document management, and SAP financials to provide real-time KPIs and executive dashboards across projects.”
Critical Path Management Capability
“I value the platform’s unmatched critical path and logic rigor, especially on large, multi-thousand-activity projects.”

Renewal intent

Plan to renew 52%
  • Will renew 33
  • Undecided 23
  • Not renewing 8

Plan to renew, by seniority

  • C-Suite 43% 47 answers
  • Director 77% 13 answers
  • Manager 75% 4 answers
  • 8.5/10 Average score from customers who will renew
  • 7.7/10 Average score from undecided customers
  • 6.1/10 Average score from customers not renewing

Top alternatives

Most weighed by Eloqua (Acquired by Oracle) customers

Report

Customer Report - Oct 2026 Oct 2026 156 + 17

Other companies in both categories with a customer report.

See all 3,014 Data & Analytics companies →

For people who use Eloqua (Acquired by Oracle)

Do you use Eloqua (Acquired by Oracle) at work?

Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.

  • 156 customers of Eloqua (Acquired by Oracle) have already contributed
Share your experience

Takes a few minutes. Your identity stays anonymous.