Facebook (Meta)
Meta Platforms, formerly known as Facebook, is a global technology company that operates social networking and communication platforms including Facebook, Instagram, WhatsApp, and Messenger, and develops virtual and augmented reality products such as Quest devices. It generates revenue primarily through digital advertising sold to businesses targeting users across its apps, along with growing income from hardware, payments, and other services. The company serves consumers, advertisers, and developers worldwide.
- Cloud Infrastructure & Hosting
- Business Intelligence & Dashboards
- Generative AI Platforms
- Revenue
- $134.9B
- Employees
- 67,000
- Founded
- 2004
- Headquarters
- Menlo Park, United States of America
What 213 Arbolus experts think of Facebook (Meta)
NPS ratings span from 1 to 10, with most responses clustering in the 8–10 range, reflecting generally positive sentiment. Renewal intent is high among Influencers and high spenders, while some Users and those in pilot stages express uncertainty. The majority of experts are fully onboarded and have more than one year using the platform, supporting strong stickiness. While strengths include advertising scale, professional reach, and ROI, key negative themes are privacy concerns, pay-to-play dynamics, limited data control, and inconsistent organic reach.Overall Customer Sentiment: Positive
Who reviewed Facebook (Meta)
- C-Suite 68% (145)
- Director 22% (47)
- Manager 10% (21)
Employer names and spend open in the full report, along with the other 210 customers.
Everything 213 customers told us about Facebook (Meta).
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
36 Net Promoter Score, from 212 scored reviews- Promoters 107
- Passives 75
- Detractors 30
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 6 reviews, accumulated up to each month. Category median 34 across 6 companies.
Praised
- Strong Audience Reach and Advertising
- Professional Networking and Credibility
- Community and Opportunity Discovery
- AI-Enabled Networking and Discovery
Criticised
- Content Clutter and Information Quality
- Privacy and Data Control Limitations
- Inconsistent Algorithm and Content Experience
- Platform Maturity and Security
What customers say
Renewal intent
Plan to renew 78%Plan to renew, by seniority
- 75% 32 answers
- 100% 7 answers
- 80% 5 answers
- 60% 5 answers
- 8.2/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
- 4.3/10 Average score from customers not renewing
Top alternatives
Most weighed by Facebook (Meta) customers
Report
More in IT Infrastructure & Cloud and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Facebook (Meta)
Do you use Facebook (Meta) at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 213 customers of Facebook (Meta) have already contributed
Takes a few minutes. Your identity stays anonymous.