FLUENT
Fluent is a performance marketing and customer acquisition company that uses data-driven digital media campaigns to help brands and advertisers acquire new customers and generate leads across channels such as mobile, display, and email. It operates proprietary media properties and a partner network to match consumer intent with targeted offers, typically charging clients on a performance basis (e.g., cost per acquisition or lead). Fluent primarily serves consumer-facing brands, agencies, and other marketers seeking scalable, measurable user acquisition in the US and internationally.
- Digital & Marketing Agency Services
- Marketing Analytics & Attribution
- Revenue
- $280.0M
- Employees
- 450
- Founded
- 2010
- Headquarters
- New York City, United States of America
What 11 Arbolus experts think of FLUENT
NPS scores across the customer pool range widely (1-10), with an average in the mid-range, signaling mixed satisfaction. Renewal intent is positive for a majority of respondents (62.5% report intent to renew), though a substantial minority (25%) are unsure and 12.5% do not intend to renew.Stickiness is observed with over half (>50%) of experts indicating adoption stages of more than one year, while a minority are in pilot or onboarding/offboarding phases. Key themes include uncertain renewal among influencers and stronger stickiness among users reporting high spend and recent adoption.Overall Customer Sentiment: Neutral
Who reviewed FLUENT
- C-Suite 64% (7)
- Director 9% (1)
- Manager 27% (3)
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Sentiment
-36 Net Promoter Score, from 11 scored reviews- Promoters 2
- Passives 3
- Detractors 6
Cumulative NPS by month
+0 over 5 months- Jun 6
- Jul 6
- Dec 6
- Jul 6
- Sep 6
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 0 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 43% 7 answers
- 100% 2 answers
- 6.4/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 1/10 Average score from customers not renewing
Top alternatives
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