Fullpath (formerly AutoLeadStar)

fullpath.com · New York City, United States of America

Fullpath, formerly AutoLeadStar, provides an AI-driven customer data and marketing automation platform for automotive dealerships, helping them unify first-party data, personalize marketing campaigns, and optimize sales and service outreach to increase conversions and retention. The company sells its software on a subscription basis to franchised and independent dealers and dealer groups, primarily in North America.

  • Marketing Automation
  • Customer Data Platform
  • Sales Intelligence & Prospecting
Revenue
$12.0M
Employees
120
Founded
2015
Headquarters
New York City, United States of America

What 6 Arbolus experts think of Fullpath (formerly AutoLeadStar)

NPS distribution is strongly positive, with 80% scoring 9 or higher and one instance at 7 or 8. Renewal intent is high: 80% of respondents indicate intent to renew, with only 1 out of 5 unsure. Stickiness is high, with 80% indicating implementation beyond one year, and the majority reporting strong adoption. High satisfaction and retention rates cluster around the higher spend segment, while lower spenders are less decisive.Positive

Who reviewed Fullpath (formerly AutoLeadStar)

Total customers 6 6 current · 0 former
Reviews growth +1 in six months
Seniority of respondents
  • C-Suite 83% (5)
  • Director 17% (1)
Founder C-Suite NPS 9 Will renew
Marketing Leader C-Suite NPS 10 Will renew
Revenue Leader C-Suite NPS 8 Undecided

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Sentiment

66 Net Promoter Score, from 6 scored reviews
  • Promoters 4
  • Passives 2
  • Detractors 0

Cumulative NPS by month

+0 over 5 months
  • Jun 9
  • Sep 9
  • Dec 9
  • Feb 9
  • Sep 9

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 26 across 3 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 83%
  • Will renew 5
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 80% 5 answers
  • Director 100% 1 answer
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Top alternatives

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