GAIN THEORY
Gain Theory is a global marketing effectiveness consultancy that helps large brands optimize their marketing and media investments using data, analytics, and modeling. The firm combines econometrics, advanced analytics, and consulting to measure the impact of marketing activities and guide budget allocation and growth strategies. It primarily serves enterprise advertisers across sectors such as consumer goods, retail, and financial services on a project and retainer basis.
- Marketing Analytics & Attribution
- Business Intelligence & Dashboards
- Revenue
- $90.0M
- Employees
- 450
- Founded
- 2015
- Headquarters
- Londonderry County Borough, United Kingdom
What 5 Arbolus experts think of GAIN THEORY
NPS scores range from 4 to 9, with a notable cluster at 8-9 among long-term users. One recent offboarding user reports a significantly lower NPS (4), suggesting sentiment varies with adoption stage. Renewal intent is mostly positive among high spenders and those with more than a year of use; those with less tenure or in offboarding report no renewal intent. Stickiness is highest among long-term adopters, with a clear divide between entrenched, satisfied customers and those at risk of churn.Overall Customer Sentiment: Neutral
Who reviewed GAIN THEORY
- C-Suite 60% (3)
- Director 40% (2)
Employer names and spend open once the report publishes.
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Sentiment
0 Net Promoter Score, from 5 scored reviews- Promoters 1
- Passives 3
- Detractors 1
Cumulative NPS by month
-1 over 3 months- Jan 8
- Mar 7
- Apr 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 0 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 0% 1 answer
- 100% 1 answer
- 8/10 Average score from customers who will renew
- 7/10 Average score from customers not renewing
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