Element451
Element451 is a higher education-focused customer relationship management and marketing automation platform that helps colleges and universities manage student recruitment, communications, and enrollment workflows. Its cloud-based software centralizes prospect data, automates multichannel campaigns, and provides analytics to improve engagement and conversion across the student lifecycle. The company generates revenue through subscription licensing and related services for admissions and enrollment teams.
- Marketing Automation
- Customer Data Platform
- Business Intelligence & Dashboards
- Revenue
- $9.0M
- Employees
- 70
- Founded
- 2016
- Headquarters
- Raleigh, United States of America
What 15 Arbolus experts think of Element451
NPS scores are widely distributed but skew positive (most responses are 7 or above, with four perfect 10s). 46% of responses are Promoters (NPS 9-10), indicating strong advocacy primarily among higher spenders and long-term implementers. Renewal intention is mixed: 54% indicate strong or likely renewal, 38% are unsure, with uncertainty concentrated in pilot-stage and lower spenders. Implementation stickiness correlates with higher spend and NPS; those with >1 year of use overwhelmingly indicate intention to renew. Key themes include high satisfaction among long-term clients and a tentative outlook among newer or pilot users.Overall Customer Sentiment: Positive
Who reviewed Element451
- C-Suite 71% (11)
- Director 21% (3)
- Manager 7% (1)
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Sentiment
20 Net Promoter Score, from 15 scored reviews- Promoters 7
- Passives 4
- Detractors 4
Cumulative NPS by month
+0 over 6 months- Nov 8
- Jan 8
- Feb 8
- Jul 8
- Sep 8
- Oct 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 25 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 46%Plan to renew, by seniority
- 56% 9 answers
- 33% 3 answers
- 0% 1 answer
- 9.2/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 3.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Element451 customers
More in Data & Analytics and Marketing & Advertising
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