Dotdigital Emea, Ltd.
Dotdigital is a marketing automation and customer engagement platform that helps businesses design, automate, and optimize omnichannel campaigns across email, SMS, social, and other digital channels. It serves mid-market and enterprise brands, agencies, and ecommerce merchants, generating revenue through subscriptions to its cloud-based software and related services. The company also offers integrations with ecommerce and CRM systems to support data-driven marketing and customer lifecycle management.
- Marketing Automation
- Customer Data Platform
- Email Marketing
- Revenue
- $75.0M
- Employees
- 450
- Founded
- 1999
- Headquarters
- Londonderry County Borough, United Kingdom
What 10 Arbolus experts think of Dotdigital Emea, Ltd.
NPS scores are generally positive, with 77% of respondents giving scores of 7 or higher and only one negative outlier. Renewal intent is strong, with 67% of respondents indicating intent to renew and only 22% indicating no renewal. Most respondents are in the More Than 1 Year implementation stage, showing high stickiness, while low NPS and non-renewals are linked to offboarding or uncertainty. The main theme is stable, satisfactory long-term use with high spenders closely linked to positive sentiment.Overall Customer Sentiment: Positive
Who reviewed Dotdigital Emea, Ltd.
- C-Suite 60% (6)
- Director 20% (2)
- Manager 20% (2)
Employer names and spend open once the report publishes.
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Sentiment
10 Net Promoter Score, from 10 scored reviews- Promoters 2
- Passives 7
- Detractors 1
Cumulative NPS by month
-1 over 6 months- Dec 9
- Mar 8
- Apr 8
- May 8
- Jun 8
- Aug 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 38 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 80% 5 answers
- 0% 1 answer
- 50% 2 answers
- 8.4/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
- 6.5/10 Average score from customers not renewing
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