Dotdigital Emea, Ltd.

dotdigital.com · Londonderry County Borough, United Kingdom

Dotdigital is a marketing automation and customer engagement platform that helps businesses design, automate, and optimize omnichannel campaigns across email, SMS, social, and other digital channels. It serves mid-market and enterprise brands, agencies, and ecommerce merchants, generating revenue through subscriptions to its cloud-based software and related services. The company also offers integrations with ecommerce and CRM systems to support data-driven marketing and customer lifecycle management.

  • Marketing Automation
  • Customer Data Platform
  • Email Marketing
Revenue
$75.0M
Employees
450
Founded
1999
Headquarters
Londonderry County Borough, United Kingdom

What 10 Arbolus experts think of Dotdigital Emea, Ltd.

NPS scores are generally positive, with 77% of respondents giving scores of 7 or higher and only one negative outlier. Renewal intent is strong, with 67% of respondents indicating intent to renew and only 22% indicating no renewal. Most respondents are in the More Than 1 Year implementation stage, showing high stickiness, while low NPS and non-renewals are linked to offboarding or uncertainty. The main theme is stable, satisfactory long-term use with high spenders closely linked to positive sentiment.Overall Customer Sentiment: Positive

Who reviewed Dotdigital Emea, Ltd.

Total customers 10 10 current · 0 former
Reviews growth +9 in six months
Seniority of respondents
  • C-Suite 60% (6)
  • Director 20% (2)
  • Manager 20% (2)
Revenue Leader C-Suite NPS 9 Will renew
Marketing Leader Director NPS 8 Not renewing
Marketing Leader C-Suite NPS 8 Will renew

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Sentiment

10 Net Promoter Score, from 10 scored reviews
  • Promoters 2
  • Passives 7
  • Detractors 1

Cumulative NPS by month

-1 over 6 months
  • Dec 9
  • Mar 8
  • Apr 8
  • May 8
  • Jun 8
  • Aug 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 38 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 63%
  • Will renew 5
  • Undecided 1
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 80% 5 answers
  • Director 0% 1 answer
  • Manager 50% 2 answers
  • 8.4/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 6.5/10 Average score from customers not renewing

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