dentsu

bit.ly · New York City, United States of America

Bitly is a link management platform that provides URL shortening, link tracking, and analytics tools for businesses and developers to manage, brand, and measure the performance of their links across digital channels.

  • Marketing Analytics & Attribution
  • Marketing Automation
  • Data Integration & ETL
Revenue
$65.0M
Employees
230
Founded
2008
Headquarters
New York City, United States of America

What 39 Arbolus experts think of dentsu

NPS scores for dentsu range from 3 to 10, with clustering in the 7–10 range, indicating a mainly positive sentiment. Renewal intent is strong among high spenders and influencers, with some uncertainty or negative signals among users and lower spenders. Over 80% of customers are in long-term (more than one year) implementation, reinforcing high stickiness. Key feedback themes are strong industry expertise, reliable campaign results, and responsive service, with cost and advanced analytics capabilities as the principal concerns.Overall Customer Sentiment: Positive

Who reviewed dentsu

Total customers 39 37 current · 2 former
Reviews growth +15 in six months
Seniority of respondents
  • C-Suite 62% (24)
  • Director 31% (12)
  • Manager 8% (3)
Data Leader C-Suite NPS 6 Not renewing
Revenue Leader Director NPS 8 Will renew
Marketing Leader C-Suite NPS 8

Employer names and spend open in the full report, along with the other 36 customers.

Everything 39 customers told us about dentsu.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-12 Net Promoter Score, from 39 scored reviews
  • Promoters 7
  • Passives 20
  • Detractors 12

Cumulative NPS by month

+0 over 6 months
  • Mar 7
  • Jun 7
  • Jul 7
  • Aug 7
  • Sep 7
  • Oct 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 19 across 2 companies.

Praised

  • Expanding Real-Time Insights
  • AI Enhancement Potential
  • Performance-Driven Budget Growth
  • Strong Campaign Management

Criticised

  • Reporting and Customization Gaps
  • Need for Greater Automation
  • Cost is a Barrier for Smaller Organizations
  • Innovation Pace and Automation

What customers say

Strong Campaign Management
“I rely on dentsu for campaign management and they've consistently helped us reach our key audiences with effective execution.”
Integrated Solutions and Strategic Support
“The main advantage is industry experience and a broad range of services that deliver good results across our marketing objectives.”
Responsiveness During Evaluation
“The buying process was straightforward and the dentsu team was responsive throughout our evaluation.”

Renewal intent

Plan to renew 37%
  • Will renew 7
  • Undecided 8
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 23% 13 answers
  • Director 67% 6 answers
  • 8.9/10 Average score from customers who will renew
  • 6.1/10 Average score from undecided customers
  • 6.5/10 Average score from customers not renewing

Top alternatives

Most weighed by dentsu customers

Report

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