Defaqto Limited
Defaqto Limited is a UK-based financial services data and technology company that provides independent ratings, research, and software tools covering insurance, investment, and banking products. It serves financial advisers, product providers, and platforms by supplying product comparison data, risk ratings, and planning tools that are embedded into adviser platforms and enterprise solutions. The company generates revenue through subscriptions and licensing of its data, ratings, and software to institutions and intermediaries.
- Business Intelligence & Dashboards
- Data Integration & ETL
- Revenue
- $55.0M
- Employees
- 350
- Founded
- 1994
- Headquarters
- Bromley, United Kingdom
What 9 Arbolus experts think of Defaqto Limited
NPS scores range from 6 to 10, indicating a neutral to positive sentiment with no detractors. 60% provided an NPS of 7 or higher, and 20% rated at the maximum. Renewal intent shows 60% leaning towards renewal, while 40% are unsure, often associated with lower spend levels. All respondents report over 1 year of implementation, suggesting sustained usage. Themes indicate high satisfaction among large spenders and Influencers, with Users and lower spenders expressing greater uncertainty. Overall Customer Sentiment: Neutral to Positive
Who reviewed Defaqto Limited
- C-Suite 75% (7)
- Director 25% (2)
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Sentiment
-22 Net Promoter Score, from 9 scored reviews- Promoters 1
- Passives 5
- Detractors 3
Cumulative NPS by month
-1 over 6 months- Jul 8
- Sep 8
- May 7
- Aug 7
- May 8
- Jul 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 4 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 43%Plan to renew, by seniority
- 60% 5 answers
- 0% 1 answer
- 0% 1 answer
- 7.3/10 Average score from customers who will renew
- 6.3/10 Average score from undecided customers
- 3/10 Average score from customers not renewing
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