G2
G2 operates an online B2B software and services review marketplace where businesses research, compare, and select technology products based on user reviews and market data, and vendors pay for lead generation, profile promotion, and market intelligence. The platform aggregates verified user feedback, product comparisons, and category rankings across thousands of SaaS and technology solutions. G2 monetizes through subscription-based marketing, sales, and data products sold to software vendors and technology providers.
- Sales Intelligence & Prospecting
- Marketing Analytics & Attribution
- Business Intelligence & Dashboards
- Revenue
- $160.0M
- Employees
- 900
- Founded
- 2012
- Headquarters
- Chicago Loop, United States of America
What 35 Arbolus experts think of G2
NPS scores are skewed positive, with 54% scoring 8-10, signaling strong platform satisfaction among established users. Renewal intent is high for larger customers but mixed for smaller or cost-sensitive clients. Implementation stage data reveals the majority with more than one year of usage, pointing to entrenched platform adoption and high stickiness. Feedback themes include platform credibility, value for visibility, and persistent concerns about steep, unpredictable pricing. Some users voice skepticism about review authenticity or ROI on increased expense. Overall Customer Sentiment: Positive
Who reviewed G2
- C-Suite 55% (19)
- Director 24% (8)
- Manager 21% (7)
Employer names and spend open in the full report, along with the other 32 customers.
Everything 35 customers told us about G2.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
41 Net Promoter Score, from 34 scored reviews- Promoters 18
- Passives 12
- Detractors 4
Cumulative NPS by month
+1 over 6 months- Apr 7
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 30 across 2 companies.
Praised
- Data Accuracy and Qualified Leads
- Market Leadership in Reviews and Buyer Visibility
- Centralized Insights for Software Selection
- Integrated AI and Personalized Recommendations
Criticised
- High Cost and Pricing Model
- Review Authenticity and Depth
- Review Generation Burden
- AI-Powered Disruption
What customers say
Renewal intent
Plan to renew 55%Plan to renew, by seniority
- 50% 6 answers
- 0% 1 answer
- 100% 1 answer
- 67% 3 answers
- 8.7/10 Average score from customers who will renew
- 6.7/10 Average score from undecided customers
- 5.5/10 Average score from customers not renewing
Top alternatives
Most weighed by G2 customers
Report
More in Data & Analytics and Commerce & Marketplaces
Other companies in both categories with a customer report.
For people who use G2
Do you use G2 at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 35 customers of G2 have already contributed
Takes a few minutes. Your identity stays anonymous.