Trustpilot
Trustpilot operates a global online review platform where consumers can rate and review businesses, and companies can collect, manage, and showcase customer feedback. It monetizes through subscription-based software and services that provide review collection tools, analytics, widgets, and reputation management capabilities for businesses across industries.
- Marketing Analytics & Attribution
- Customer Support & Help Desk
- Customer Success Software
- Revenue
- $120.0M
- Employees
- 950
- Founded
- 2007
- Headquarters
- Copenhagen, Denmark
What 69 Arbolus experts think of Trustpilot
The NPS distribution is largely positive, with most scores in the 7–10 range and only isolated detractors. Renewal intent skews toward positive or undecided, with strong intent to renew among higher spenders and select influencers. Stickiness is underpinned by multi-year usage, especially in e-commerce/retail, while offboarding and no-renewal responses are rare and mostly tied to low NPS or limited functionality. Key qualitative themes are credibility, ease of use, initial value on the free plan, and moderate concerns about authenticity and feature limitations for small businesses. Overall Customer Sentiment: Positive
Who reviewed Trustpilot
- C-Suite 68% (47)
- Director 14% (10)
- Manager 18% (12)
Employer names and spend open in the full report, along with the other 66 customers.
Everything 69 customers told us about Trustpilot.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
18 Net Promoter Score, from 69 scored reviews- Promoters 25
- Passives 32
- Detractors 12
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 9 reviews, accumulated up to each month. Category median 18 across 9 companies.
Praised
- Enhanced Verification and Authenticity
- Broader Review Coverage and Analytics
- AI-Powered Competitive Intelligence
- Breadth of Customer Insights
Criticised
- Competitive Displacement by Free Alternatives
- Erosion of Trust Due to Fake Reviews
- Cost Sensitivity and Free Plan Limitations
- Self-Selection and Representativeness
What customers say
Renewal intent
Plan to renew 53%Plan to renew, by seniority
- 52% 27 answers
- 57% 7 answers
- 50% 4 answers
- 50% 2 answers
- 8.5/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 4.7/10 Average score from customers not renewing
Top alternatives
Most weighed by Trustpilot customers
Report
More in Marketing & Advertising and Customer Support
Other companies in both categories with a customer report.
For people who use Trustpilot
Do you use Trustpilot at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 69 customers of Trustpilot have already contributed
Takes a few minutes. Your identity stays anonymous.