Feefo
Feefo is a customer reviews and insights platform that helps businesses collect verified feedback, ratings, and reviews from their customers and use this data to improve products, services, and marketing performance. It serves brands and retailers across sectors such as e‑commerce, travel, and financial services, monetizing through SaaS subscriptions and related services for review collection, analytics, and customer experience optimization.
- Marketing Analytics & Attribution
- Customer Support & Help Desk
- Product Analytics & Feedback
- Revenue
- $20.0M
- Employees
- 150
- Founded
- 2010
- Headquarters
- Winchester, United Kingdom
What 6 Arbolus experts think of Feefo
NPS scores among respondents range from 4 to 10, with an average in the neutral to moderately positive range. 40% (2/5) expressed intent to renew, while 40% (2/5) do not plan to renew, and one did not indicate intent. Stickiness shows a mix: 20% in pilot, 40% offboarding, 20% in a >1 year post-implementation, and 20% unsure. Key themes are moderate satisfaction, churn risk, and variability by spend and implementation stage.Overall Customer Sentiment: Neutral
Who reviewed Feefo
- C-Suite 83% (5)
- Director 17% (1)
Employer names and spend open once the report publishes.
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Sentiment
-50 Net Promoter Score, from 6 scored reviews- Promoters 1
- Passives 1
- Detractors 4
Cumulative NPS by month
+1 over 3 months- Nov 5
- Mar 7
- Aug 6
Net Promoter Score across 2 reviews, accumulated up to each month. Category median -16 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 40%Plan to renew, by seniority
- 50% 4 answers
- 0% 1 answer
- 8/10 Average score from customers who will renew
- 5/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
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