GB Group

gbgplc.com · Chesterfield, United Kingdom

GB Group (GBG) is a global identity verification and fraud prevention software provider that helps businesses verify the identities and locations of customers, detect and prevent fraud, and comply with KYC, AML, and age-verification regulations. It serves financial services, e‑commerce, gaming, and digital businesses through cloud-based APIs and data services that monetize access to identity, location, and fraud intelligence. GBG generates revenue via recurring software licenses, transaction-based fees, and data services sold to enterprises and regulated institutions.

  • Fraud Detection & Prevention
  • Identity & Access Management
  • Cybersecurity Services
Revenue
$330.0M
Employees
1,300
Founded
1989
Headquarters
Chesterfield, United Kingdom

What 13 Arbolus experts think of GB Group

The NPS distribution is strong, with the majority of experts providing ratings of 8–10, indicating a high level of customer satisfaction. Renewal intent is positive overall, with most high-value accounts committed to renewing, although a minority of respondents expressed uncertainty, largely from lower spend or less mature accounts. Stickiness is reinforced by most customers having used GB Group solutions for more than a year, signaling customer retention. Expert themes highlight GB Group's reliability, regulatory alignment, and seamless integration as primary strengths, but some note competitive pressures around AI innovation and the need for continuous improvement in biometric authentication. Positive

Who reviewed GB Group

Total customers 13 12 current · 1 former
Reviews growth +4 in six months
Seniority of respondents
  • C-Suite 54% (7)
  • Director 38% (5)
  • Manager 8% (1)
Engineering Executive C-Suite NPS 7 Will renew
Product Leader Director NPS 9 Will renew
Legal Analyst Manager NPS 9 Undecided

Employer names and spend open in the full report, along with the other 10 customers.

Everything 13 customers told us about GB Group.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

38 Net Promoter Score, from 13 scored reviews
  • Promoters 5
  • Passives 8
  • Detractors 0

Cumulative NPS by month

+0 over 6 months
  • Dec 8
  • Jan 8
  • Mar 8
  • May 8
  • Jul 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 38 across 4 companies.

Praised

  • Global and Sector-Specific Scaling
  • AI Innovation Expansion
  • Customer Journey Optimization
  • Reliable Onboarding and ID Verification

Criticised

  • Uncertainty for Lower Spend Buyers
  • Purchase Motivation Dependent on Sector
  • Lagging in Deepfake AI Detection
  • Switching Based on Innovation Pace

What customers say

Reliable Onboarding and ID Verification
“I see strong ID and document verification, making onboarding seamless and aligned with regulatory requirements.”
High Locate Rate and Reliability
“I find the product very reliable, consistently achieving high locate rates in customer verification.”
Fraud Reduction and Customer Retention
“I have seen a reduction in fraud incidents and less customer drop off since using GBG.”

Renewal intent

Plan to renew 64%
  • Will renew 7
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 6 answers
  • Director 75% 4 answers
  • Manager 0% 1 answer
  • 8.3/10 Average score from customers who will renew
  • 8.5/10 Average score from undecided customers

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