GB Group
GB Group (GBG) is a global identity verification and fraud prevention software provider that helps businesses verify the identities and locations of customers, detect and prevent fraud, and comply with KYC, AML, and age-verification regulations. It serves financial services, e‑commerce, gaming, and digital businesses through cloud-based APIs and data services that monetize access to identity, location, and fraud intelligence. GBG generates revenue via recurring software licenses, transaction-based fees, and data services sold to enterprises and regulated institutions.
- Fraud Detection & Prevention
- Identity & Access Management
- Cybersecurity Services
- Revenue
- $330.0M
- Employees
- 1,300
- Founded
- 1989
- Headquarters
- Chesterfield, United Kingdom
What 13 Arbolus experts think of GB Group
The NPS distribution is strong, with the majority of experts providing ratings of 8–10, indicating a high level of customer satisfaction. Renewal intent is positive overall, with most high-value accounts committed to renewing, although a minority of respondents expressed uncertainty, largely from lower spend or less mature accounts. Stickiness is reinforced by most customers having used GB Group solutions for more than a year, signaling customer retention. Expert themes highlight GB Group's reliability, regulatory alignment, and seamless integration as primary strengths, but some note competitive pressures around AI innovation and the need for continuous improvement in biometric authentication. Positive
Who reviewed GB Group
- C-Suite 54% (7)
- Director 38% (5)
- Manager 8% (1)
Employer names and spend open in the full report, along with the other 10 customers.
Everything 13 customers told us about GB Group.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
38 Net Promoter Score, from 13 scored reviews- Promoters 5
- Passives 8
- Detractors 0
Cumulative NPS by month
+0 over 6 months- Dec 8
- Jan 8
- Mar 8
- May 8
- Jul 8
- Sep 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 38 across 4 companies.
Praised
- Global and Sector-Specific Scaling
- AI Innovation Expansion
- Customer Journey Optimization
- Reliable Onboarding and ID Verification
Criticised
- Uncertainty for Lower Spend Buyers
- Purchase Motivation Dependent on Sector
- Lagging in Deepfake AI Detection
- Switching Based on Innovation Pace
What customers say
Renewal intent
Plan to renew 64%Plan to renew, by seniority
- 67% 6 answers
- 75% 4 answers
- 0% 1 answer
- 8.3/10 Average score from customers who will renew
- 8.5/10 Average score from undecided customers
Top alternatives
Most weighed by GB Group customersReport
For people who use GB Group
Do you use GB Group at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 13 customers of GB Group have already contributed
Takes a few minutes. Your identity stays anonymous.