Gusto (Mid-market segment)
Gusto is a cloud-based payroll and HR platform that provides small and mid-sized businesses with tools for payroll processing, benefits administration, compliance, and core HR workflows. The company generates revenue through subscription fees for its software and add-on services such as benefits and HR advisory. It serves businesses primarily in the United States across a wide range of industries.
- Payroll
- HRIS & Core HR
- Benefits Administration
- Revenue
- $500.0M
- Employees
- 3,000
- Founded
- 2011
- Headquarters
- San Francisco, United States of America
What 17 Arbolus experts think of Gusto (Mid-market segment)
NPS scores are strongly positive: 87% of scores are 8 or above, with 29% giving a perfect 10. Renewal intent is very high among respondents who provided it, all affirming intent to renew except those expressing uncertainty at both extremes of annual spend. Most users are in their second or subsequent year of use, reinforcing platform stickiness. The only negative signal is from a single offboarding user (NPS 5).Overall Customer Sentiment: Positive
Who reviewed Gusto (Mid-market segment)
- C-Suite 88% (15)
- Director 12% (2)
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Sentiment
64 Net Promoter Score, from 17 scored reviews- Promoters 12
- Passives 4
- Detractors 1
Cumulative NPS by month
+0 over 4 months- Apr 9
- May 9
- Jul 9
- Sep 9
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 29 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 75% 4 answers
- 0% 1 answer
- 9.3/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
Top alternatives
Most weighed by Gusto (Mid-market segment) customers
More in Workplace & Productivity and Financial Services & Payments
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