GWI
GWI (formerly GlobalWebIndex) provides a global consumer research and audience insights platform that combines large-scale survey data with analytics tools to help brands, agencies, and media companies understand consumer behavior and target audiences. Its SaaS platform is sold via subscriptions and data licenses, enabling customers to segment audiences, plan campaigns, and validate market strategies across countries and demographics.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Revenue
- $80.0M
- Employees
- 550
- Founded
- 2009
- Headquarters
- Londonderry County Borough, United Kingdom
What 16 Arbolus experts think of GWI
NPS scores skew high, with 62% of respondents rating 9 or 10, reflecting strong satisfaction. Most Users and Influencers in the long-term cohort (>1 year) scored 9 or 10, with only a minority reporting neutral or passive NPS values (6–8). Renewal intent is overwhelmingly positive, with most responses from high spenders and long-term Users indicating intent to renew. Stickiness is high: over 78% report using the platform for more than one year. Key themes include strong platform loyalty and perceived data value.Overall Customer Sentiment: Positive
Who reviewed GWI
- C-Suite 42% (7)
- Director 58% (9)
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Sentiment
43 Net Promoter Score, from 16 scored reviews- Promoters 10
- Passives 3
- Detractors 3
Cumulative NPS by month
+0 over 6 months- Dec 8
- May 9
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 28 across 5 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 70%Plan to renew, by seniority
- 50% 4 answers
- 75% 4 answers
- 100% 2 answers
- 8.4/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
- 8/10 Average score from customers not renewing
Top alternatives
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More in Data & Analytics and Marketing & Advertising
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