IBM Watson
IBM Watson is a business unit of IBM that provides artificial intelligence software, APIs, and cloud-based services for enterprises across industries, including tools for natural language processing, machine learning, automation, and data analysis. It generates revenue by selling AI platforms and solutions on a subscription and usage basis, as well as through enterprise licenses and consulting-led implementations. Watson offerings are delivered primarily via IBM Cloud and integrated into clients’ existing applications and workflows.
- Generative AI Platforms
- MLOps & ML Platforms
- Document & Vision AI
- Revenue
- $6.0B
- Employees
- 35,000
- Founded
- 2010
- Headquarters
- Armonk, United States of America
What 180 Arbolus experts think of IBM Watson
NPS scores for IBM Watson are largely positive (7–10) among high spenders and users in mature implementation stages, with main themes being strong AI, NLP, and analytics capabilities. Renewal intent shows some risk, as roadmap changes and platform complexity create uncertainty. Most experts cite Watson's suitability for enterprises needing secure, governed AI, while complexity and cost are flagged for smaller deployments. There is a split in offboarding and pilot stages, with more neutral or negative sentiment regarding cost, ease of integration, and future viability.Overall Customer Sentiment: Positive
Who reviewed IBM Watson
- C-Suite 65% (117)
- Director 25% (45)
- Manager 10% (18)
Employer names and spend open in the full report, along with the other 177 customers.
Everything 180 customers told us about IBM Watson.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
27 Net Promoter Score, from 180 scored reviews- Promoters 78
- Passives 73
- Detractors 29
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 9 reviews, accumulated up to each month. Category median 42 across 9 companies.
Praised
- Strong Enterprise AI and NLP
- Enterprise Security and Governance
- AI-Driven Automation
- Leverage Generative AI Advances
Criticised
- Cost Concerns for Scale
- Implementation Complexity
- Platform and Roadmap Uncertainty
- Platform Lifecycle Risk
What customers say
Renewal intent
Plan to renew 52%Plan to renew, by seniority
- 55% 47 answers
- 47% 15 answers
- 25% 4 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
- 5.5/10 Average score from customers not renewing
Top alternatives
Most weighed by IBM Watson customers
Report
More in Data & Analytics and Consulting & Professional Services
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